Marketing Manager - New Product Development

London (Central), London (Greater)
21 Feb 2017
21 Mar 2017
Management, Marketing
Full Time

Marketing Manager - New Product Development

Would you like to be part of one of the most exciting and high performing marketing teams in the sector and use your creativity and innovative marketing skills to help us launch exciting new products?

As a Marketing Manager in Macmillan’s National Events Marketing team, you will be accountable for a varied portfolio of  new products across the acquisition and development mix targeting a range of priority audiences for Macmillan. 

Your area of focus will be leading on new product development working closely with our innovation, research and insight teams as well as external agencies to develop, test, launch and optimise new products of varying scale in market.  You will be leading the creative development, supporter journey planning, testing approach and in year marketing strategy for these priority audience products – developing multi channel marketing campaigns, retention strategies and evaluation to inform each product's evolution.

The National Events Marketing portfolio includes our long standing mass participation products such as World's Biggest Coffee Morning, Go Sober for October and Longest Day Golf Challenge as well as our newer product launches such as Whodunnit? and Brave the Shave. The team has seen incredible growth in the past few years and we are keen to build on this success through new product development.

Your role will be hugely varied and allow you to utilise your response marketing skills across multiple audience segments and  channels (particularly digital marketing).  You’ll manage external creative, media and production agencies, as well as complex cross organisational relationships. To do this, you’ll be a skilled negotiator, collaborator and someone who works well under pressure and is very creative.

This role is a great opportunity to build sector leading supporter experiences in a competitive market with a brilliant team around you. The team are a highly driven and collaborative marketing team who are constantly testing and applying insight to deliver innovative campaigns and we look forward to welcoming you.

We commit to actively developing you within the role and offer benefits including private medical insurance, life assurance, pension, childcare vouchers, generous leave, and interest free loans for season ticket and gym membership.

Interviews to take place on 7 March 2017.