Communications Manager
- Employer
- The Ramblers’ Association
- Location
- Hybrid (split between home-working and one of our offices - based in London or Cardiff)
- Salary
- £31,760 - £34,936 per annum
- Closing date
- 20 Oct 2024
View more categoriesView less categories
- Function
- Marketing
- Sector
- Environment / Conservation
- Hours
- Full Time
- Contract Type
- Permanent
- Seniority
- Manager
Job Title: Communications Manager
Team: Supporter Experience & Engagement
Location: Hybrid (split between home-working and one of our offices - based in London or Cardiff)
Salary on appointment: £31,760 - £34,936 per annum*
*This role sits within a pay grade with a pay range of £31,760 to £47,640. The salary on appointment will be set at the lower end of the pay range, to a maximum of 10% above the base salary, depending on the candidate's skills and experience. This approach aims to ensure fair compensation for new hires while maintaining alignment with the structured pay scale for the role.
It’s an exciting time to join the Ramblers as we have recently refreshed our strategy to support the delivery of our long-term ambitions.
We need your drive, knowledge, skills, and creativity to help us raise awareness of the Ramblers and what we stand for, enabling the charity to grow its supporter base and open up the joys and wellbeing benefits of walking to many more people.
About us
The Ramblers is Britain’s walking charity. We open the way so everyone can enjoy the benefits of walking.
It’s easy to think everyone has the same opportunity to enjoy the outdoors. But look a little deeper and you’ll find lots of barriers standing in the way. So we’re continuing to fight for change. We campaign for the public’s right to enjoy the outdoors, protect paths, build skills and offer different ways to get out walking in nature.
Our programmes have a big impact in local communities: Ramblers Wellbeing Walks help people take the first step to a healthier happier lifestyle, and the Ramblers Out There Award gives young adults aged 18–26 the opportunity to kickstart their journey into the outdoors.
Through our refreshed strategy, we’ll build on this experience and grow our impact through activities that prioritise the needs of communities who have the least access and face the most barriers walking outside in nature.
Purpose of Role
This role takes a data-led approach to maximising the impact of our communications to raise the profile of the organisation and achieving business outcomes through strategic communication and marketing efforts.
The role holder will work alongside the wider Communications & Campaigns team to deliver agreed GB-wide communications and manage nation-specific communications as part of an integrated and coordinated programme of communications.
The role holder has an innate connection and understanding of the Welsh context and can adapt and deliver national issues to local audiences, as well as bringing our work in Wales to a national audience across multiple channels.
Key responsibilities
Communications planning
- Work closely with the Ramblers Cymru team to stay abreast of projects and local issues.
- Work with the Strategic Communications Manager to lead a structured communications planning process that ensures key audiences are receiving timely communications in line with their needs, via appropriate channels (GB-wide or nation-specific). A key part of this process will be sequencing to ensure that audiences are not overwhelmed by multiple/fragmented messages.
- Work closely with the broader communications team to develop strategically aligned messaging and campaign assets for both GB-wide and nation-specific communications activities and advocacy campaigns.
Communications Delivery
- Project manage and deliver GB-wide and nation-specific communications activities across owned, earned and (where relevant) paid channels, including managing timeframes and budgets, mobilising other teams, seeking collaboration opportunities with external partners, setting and measuring KPIs
Channel management
- Work in partnership with the Member & Supporter Experience team and the broader communications team to plan and deliver GB-wide and nation-specific member and volunteer communications.
- Work in partnership with the Social & Community Officer to present aligned messaging to our audiences, to drive engagement with our posts and to grow the reach of our GB-wide and nation-specific social media channels.
- Work in partnership with the Website Officer to present aligned messaging to our audiences and to maximise the impact of our website and digital marketing to grow our supporter base.
- Work in partnership with the PR & Media Officer to maximise the reach and impact of our public relations across our target audiences in England, Scotland & Wales.
Content Development
- Work in collaboration with the wider Communications & Campaigns team to source and produce communications materials and assets (photos, stories, videos, graphics etc) that can be used on GB-wide and nation-specific channels to help build the Ramblers brand and relevance to our target audiences
Data analysis and reporting:
- Monitor and analyse communications performance using key metrics and data insights.
- Prepare detailed reports and recommendations to inform future campaigns and strategies.
Innovation and improvement:
- Apply data insights to shape and improve channel strategy and tactics, using a test-and-learn approach.
- Stay current with industry trends, best practices, and emerging technologies to continuously enhance campaign effectiveness.
- Implement feedback and lessons learned to refine and improve campaign strategies.
Other
- Undertake such other duties as may be required of the post.
- Engage and proactively develop excellent working relationships across the organisation.
This job description will be reviewed in conjunction with the postholder to ensure successful delivery of our goals.
The Person Knowledge and Experience
- Ability to develop and implement effective communications activities aligned with organisational goals.
- Proficient in the Welsh language. As a minimum be able to review copy provided by a translator. Ideally able to write Welsh copy from scratch and conduct media interviews in Welsh.
- Proven experience in managing and executing successful paid and no cost/low-cost communications campaigns, preferably within a non-profit or advocacy/campaigning organization.
- Multi-channel communications and marketing experience including PR, social media and digital
- Experience of writing for different audiences ensuring key messages are delivered in the brand tone of voice
- Strong skills in creating engaging content across various media platforms.
- Proficiency in analysing campaign performance data and deriving actionable insights.
- Excellent verbal and written communication skills for effective stakeholder engagement and public relations.
- Ability to work collaboratively with cross-functional teams and external partners.
- Strong organisational skills with experience in managing multiple projects and deadlines.
- Experience of working with volunteers
- Understanding of the importance of 360° branding to ensure that everything we do across our comms and our activities helps build the brand
- A broad understanding of copyright and data protection laws.
Personal Attributes
- Interest in walking and engaging people with the outdoors.
- Committed to the principles of inclusion and enabling everyone to feel welcome in the outdoors.
- Resilient with the ability to work under pressure and to tight and competing deadlines.
- Flexible and able to work independently and collaboratively as part of a team.
- Drive to do a great job and to keep delivering stronger results.
The Ramblers promote diversity and welcome applications from all section of the community.
Values and Behaviours
Our values are the core principles that guide us daily in our work and our membership of the Ramblers. We all share the passion that walking is for everyone and by living our shared values we can ensure the Ramblers is an organisation to be proud of. Our values will earn trust for the Ramblers brand which will allow us to open up a world of walking opportunities for even more people.
Inclusive – We make everyone feel welcome and part of the Ramblers community. We make sure we all feel respected and accepted and know our contributions make a difference in achieving our mission.
Inspiring – We strive to inspire people through the way we act and the things we say. We channel our passion and ambition so others are moved to help us achieve our mission.
Empowering – We empower and encourage each other to make a positive contribution to our teams and the Ramblers. We do all we can to make sure everyone has the ability, and feels confident, to take action.
Responsible – We take responsibility for ourselves and those around us seriously, by always acting in a safe and supportive way. We care about the environment and make sure we do what we say we will do.
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