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Head of High Value Giving

North West Air Ambulance Charity
North West England with bases in Knowsley, Merseyside and Barton, Manchester
£48,000 - £54,000 per annum
Closing date
29 Feb 2024

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Health & Medical
Full Time
Contract Type
Senior Manager

Job Details

Join a life saving crew 

The Northwest Air Ambulance Charity (NWAA) provides rapid pre-hospital care needed to make a life changing difference. We provide emergency medical treatment when time is critical.

As a Charity we have developed our service by embracing change which has enabled us to implement new and innovative ways of working and increase our impact on patient outcomes. We continuously look to develop our service to ensure we continue to change and save lives.

To review and implement a High Value & Corporate Fundraising Strategy that supports the Charity’s ambition over the next 5 years. Responsible for Trusts and Foundations, Corporate Partnerships and Major Gift Income, the successful candidate must have a proven track record in directly delivering six figure donations, and must have direct experience of developing a strong pipeline of prospective donors across all High Value Income streams to support the Charity’s strategy of delivering sustainable income. The successful candidate will lead the HVG & Corporate team to achieve significant income growth which has been identified for the Charity. Your expertise will develop high-value relationships and partnerships enabling the Charity to secure more varied and multifaceted support from High Net Worth Individuals and Corporate Partnerships.

Main duties and responsibilities:

  • Develop and deliver a High Value Giving & Corporate Income growth strategy for NWAA Charity. Leading the team to generate restricted and unrestricted income to enable the Charity to achieve its strategic aims with particular focus on securing support from donors with the capacity to give £100k+. This will include working closely with teams across the Charity to understand the priorities requiring funding.
  • Deliver a budgeted annual income (23/24) from Corporate partnerships (£400k), Major Gifts (£258k), Trusts & Foundations (£198k). You will have budgetary responsibility for this income stream, setting mulit-year income and expenditure projections and regular forecasts. You will also set and deliver monthly KPIs for team performance, outputs and achievements.
  • You will motivate your team with clear vision and objectives, effective processes, and an ambitious and productive team culture.
  • You will take the lead on the Charity’s most significant relationships and partnerships delivering excellence in donor stewardship.
  • Work with the wider Heads of Departments to drive a culture of collaboration to achieve the Charity’s shared strategic goals around excellent supporter experience, maximising life-time value of all audiences, living values and brand and achieving sustainable income growth. You will represent all of Fundraising withing the wider Charity so it will be critical to have an understanding of the audiences, drivers and needs of all Fundraising functions.
  • Lead on the cultivating of high value relationships and partnerships, driving new business across the team. Working closely with the Charity Ambassadors, maximising potential and recruit to the programme.
  • Identify and define potential future high income giving activities, targeting appropriate high net worth individuals in an engaging and persuasive manner, ensuring a balanced High Value portfolio and pipeline to maintain sustainable fundraising growth.
  • Define the high value giving budget parameters, ensuring they are realistic but stretching and deliver against them, providing the Director of Income Generation & Engagement with regular updates regarding the financial performance and forecasts of the department and its key avenues for fundraising.
  • Provide the High Value Giving team with the leadership and development they need, ensuring they have clear performance objectives and personal development plans, enabling them to deliver to high standards and hit their income targets, and that any issues of poor performance are managed appropriately.
  • Be an ambassador for NWAA Charity, collaborating with other members of the Income Generation & Engagement department to ensure that opportunities to promote high value fundraising are developed through other appropriate channels and a strong external presence in the media is sustained.
  • Ensure and police the team to utilise the Charity’s database. Ensure all supporter information records are up to date and in line with Data Protection legislation and work closely with Head of Supporter Insight & Data Analysis in doing so.
  • Engagement with regular progress reports including delivery of key performance indicators as required.

Our Benefits 

  • Company Pension
  • Cycle to work scheme
  • Occupational Sick Pay
  • Life Assurance
  • Holiday Purchase Scheme (up to 5 days pro-rata)
  • Long Service Leave up to 3 daddiadditional(pro-rata)


We deliver enhanced pre-hospital care 365 days a year. With no government or NHS funding, it’s only thanks to you that we can continue flying to save lives 🚁🚨

Providing the best patient care

As a charitable organisation, our strength lies in working collaboratively with strategic partners to deliver joined-up healthcare and interventions, which achieve the best outcomes for our most unwell and critically injured patients.

We proudly collaborate with the North West Ambulance Service (NWAS), Manchester Blood Bikes, NHS Trusts, local emergency services, search and rescue teams, and Babcock.

Working together, we are able to deliver a truly integrated approach to pre-hospital care and interventions to ensure the best outcomes for our patients.

Company info
0800 587 4570
North Mersey Business Centre
Woodward Road
L33 7UY

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