Senior PR Officer

Comic Relief
London (Greater)
£35,284 - £37,658pa
Closing date
11 Jul 2022
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Job Details

Senior PR Officer

Salary: £35,284 - £37,658pa

London and we are a hybrid working organisation

As a Senior PR Officer, you will play an important role in planning and delivering integrated national and regional PR strategies to publicise Comic Relief’s year-round fundraising activity, partnerships and the life changing work donations make possible in the UK and across the world.

You will work across a broad and exciting range of projects and campaigns throughout the year that combine the worlds of entertainment, sport, and charity. This will include taking the lead on PR plans Red Nose Day and Sport Relief fundraising initiatives, as well as working with some of Comic Relief’s high-profile partners and well-known brands.

You will need to have a thorough understanding of the UK media landscape, feel confident in approaching journalists with new ideas and have proven success in generating quality print, online and broadcast coverage at both a regional and national level.

The successful candidate will need to build strong, collaborative, and supportive relationships with internal colleagues across the organisation, partners, journalists, producers, talent publicists and colleagues from organisations that receive funding from Comic Relief.

Running Comic Relief’s busy Press Office alongside proactive PR campaigns is a responsibility shared by all team members. You will be required to take an active role in managing media enquiries in a timely and accurate manner, media monitoring and evaluation, and join the on-call rota for out-of-hours and weekend support.

The role will include line management responsibilities and some UK and international travel may be required.

We are looking for a creative, ambitious, passionate, highly organised communicator keen to make a difference and help Comic Relief achieve its vision of a Just World Free from Poverty.                                                    

Key responsibilities:

  • Develop and deliver creative, national and regional PR strategies that are audience and insight driven, reflect wider organisational objectives and are evaluated against agreed KPIs
  • Manage and lead the PR for a varied remit of projects, such as fundraising initiatives for Red Nose Day and Sport Relief, and partnerships, such as government partners and well-known FMCG brands
  • Build and maintain strong and collaborative relationships with all key stakeholders including internal colleagues, partners, journalists, producers, talent publicists and colleagues from organisations that receive funding from Comic Relief
  • Help to develop new ideas, content and stories for digital platforms and outlets as well as traditional media
  • Set up and facilitate national and regional broadcast, print and online media interviews and filming opportunities – brief journalists and spokespeople and accompany spokespeople for interviews as required. This includes Comic Relief colleagues, celebrity supporters and people supported by organisations that Comic Relief funds
  • Work closely with internal teams and organisations funded by Comic Relief to tell stories that demonstrate the positive impact donations have in the UK and across the world. This may involve setting up and managing visits with journalists and celebrity supporters
  • Draft and ensure editorial excellence in all press materials, such as press releases, statements, lines against enquiry, quotes, interview briefs, and blog
  • Attends shoots and events as required to gather assets for PR or manage media attending
  • Ensure the smooth and effective running of the Press Office. Join the on-call rota for after hours and weekend cover and take an active role in managing in-bound telephone and email media enquiries alongside the wider team
  • Take an active role in team processes such as media monitoring, drafting the morning press update and compiling coverage reports
  • Monitor media regularly to identify appropriate opportunities and potential threats to the promotion of the work of Comic Relief. Work to protect and enhance Comic Relief’s reputation and work closely with internal and external stakeholders if issues arise

Essential Skills and Competencies:

  • Proven experience of developing successful PR strategies that generate quality coverage
  • Experience of working with national, regional, and broadcast media
  • Strong, collaborative, relationship building skills
  • Excellent communication skills
  • Creativity
  • Be able to prioritise and multitask well under pressure
  • Good understanding of PR evaluation methods
  • A commitment to Comic Relief and its core values and a strong team player

Desirable Skills and Competencies:

  • Experience of Line Management
  • Experience of working with talent/influencers
  • Experience of working on high profile partnerships
  • Experience of setting up and managing media visits with journalists

Perks and benefits:

  • Flexible working hours
  • Work from home option
  • Wellness programs
  • Employee Assistance Programme
  • Enhanced maternity and paternity leave
  • Paid emergency leave
  • Sabbatical Opportunities
  • Professional development
  • Mentoring/coaching
  • Paid volunteer days
  • Payroll giving
  • Team social events
  • Extracurricular clubs
  • Cycle to work scheme

To apply please visit our website via the link and apply online.

Closing: 12:00pm, 11th Jul 2022 BST

Inclusivity at Comic Relief

We recognise diversity and inclusion are a source of strength in achieving our mission. We therefore welcome everyone, trusting what makes us different brings creativity, styles and experiences to help us collectively do our best work. That’s regardless of your gender, ethnicity, age, disability, religion, sexual orientation, and cultural identity. We especially welcome those from under-represented groups in modern grant-making and fundraising. We are on a journey, but if you join our team you will be part of a community that is committed to creating a diverse and inclusive environment where we want you to:

  • Be valued for being yourself
  • Do your best work, and be supported to break down barriers so you can succeed
  • Be heard, respected, and treated as an equal, whatever your level, experience or background
  • Be part of a team that is committed to making this happen – with our colleagues, partners, and contributors.

Comic Relief is committed to preventing and protecting all people from harm in their interactions with us. We expect all those that act in our name to uphold our approach to doing no harm.


Our mission, thanks to our comedy heritage and the fantastic relationship we enjoy with the BBC, is 'positive change through the power of entertainment'.

And our biggest tool, in trying to achieve these two goals, is the ability to inspire people across the whole country especially those who don’t normally do charity - to do charity.

As the world has changed and become more complex over the last two decades, so Comic Relief has had to adapt and change too but the fundamentals remain the same - a just world free from poverty. In trying to achieve that vision we make this promise to the people who make those efforts possible - our supporters:

"In order to run itself in a professional and effective way Comic Relief incurs necessary costs. Raising funds, making grants and organisational overheads cost real money.

Despite these costs, Comic Relief is still able to promise that for every pound the charity gets directly from the public, a pound goes to help transform the lives of people living with poverty and social injustice. If Sport Relief raises £20 million, Comic Relief will spend at least £20 million doing just that.

It can make this promise because its operating budget is covered in cash or in kind from all types of supporters like corporate sponsors and donors, suppliers, generous individuals and government (including Gift Aid) as well as from investment income and interest"


Comic Relief is obviously a charity - but it's also a business too.

The money we raise is allocated to a wide range of grants and social investments aimed at delivering real and long-lasting change to the poorest, most vulnerable people at home and across the world; as well as informing the public and young people in particular about global citizenship and the underlying causes of extreme poverty.

That money comes in from a number of different sources. Traditional charitable fundraising obviously plays a vital role. The public contribute to Comic Relief's annual campaigns by raising money through sponsorship and by making donations online, by post, by telephone and through major banks and building societies. This support, from almost the very day Comic Relief was formed, has been both humbling and inspirational.

On the business side of things, Comic Relief works with key corporate partners to produce products and promotions that are profitable. The clearest example of this is the Red Nose that is the emblem of Red Nose Day.

Where possible these products tie-in with the charity's commitment to delivering benefits to poor farmers and producers. The Red Nose Day 2007 T-shirt for instance was made with fair trade cotton from Mali, Cameroon and Senegal and there will be a fair trade Maraba Bourbon coffee grown in Rwanda, a country to which Comic Relief has had a clear commitment since the appalling genocide of 1994.

Another way Comic Relief raises funds is via the creativity made available to the charity. Comedians from time to time offer access to key brands like Little Britain for commercial exploitation. The charity also develops and owns key sub-brands like Robbie the Reindeer and Monkey, both of which deliver a revenue too.

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