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Marketing Brand Director

Youth Sport Trust
Loughborough/hybrid working
Circa £70k – £80k per annum
Closing date
4 Jul 2022
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Job Details

Marketing Brand Director (known internally as Chief Brand Officer)

Circa £70k – £80k per annum

Loughborough/hybrid working

The Youth Sport Trust believes in a future where every child enjoys the life changing benefits of play and sport. We are passionate about building a brighter future where our children are happier and healthier because we know when children are happy and healthy they learn, and if children learn we have a society fit for the future.

Over 25 years we have developed a unique way of maximising the power of sport to grow young people, schools and communities through the development of physical and mental health, fostering inclusion and building character and leadership skills.  We have been fortunate enough to work closely with government to influence policy and deliver national strategy, as well as in delivering and co-creating projects for a range of Trusts, Foundations, Lottery distributors and Corporates. 

Our new strategy recognises that to make greater change we need more Changemakers to help us, new audiences we haven’t previously spoken to.  This is a key driver for the creation of this new and exciting role.

We are now seeking a Chief Brand Officer to sit alongside the Chief Executive Officer and Chief Operating Officer to design and implement our Brand Strategy. This will include scoping objectives, executing activities, and setting measurements of success. You will lead the development of an annual Marketing & Communications Plan and support the development and achievement of annual commercial and fundraising targets. Collaborating with senior level colleagues you will develop our digital ecosystem, by making sure we harness available technology to maximise the customer experience.

You will have an extensive background in either marketing or brand leadership at senior level. Used to building brand profiles, reach and leverage, you will have experience in nurturing brand, media and corporate partnerships. You will have knowledge of delivering commercial, fundraising or income targets too. You will also understand the importance of the customer journey and the infrastructure needed to deliver this.

Skilled at presenting and influencing others, you will be an excellent communicator who is able to build relationships quickly. An effective project manager, you will be good at managing budgets, stakeholder communications and meeting deadlines. Critically, you will have a track record of inspiring and developing high performing teams.

Important in this senior level role, will be the ability to coach and build a values-led, mission driven team.

In return you will get to join a dynamic and energetic charity passionate about improving children’s lives where all staff are given the opportunity to engage in the leadership and direction of the organisation. Our values underpin everything we do, and we pride ourselves on a work culture which fosters innovation, creativity and personal passion. Benefits include generous annual leave entitlement, health cash plan, employee assistance programme and volunteering days. In 2022 we were ranked one of the best Mid-Sized Companies to work for in the UK.

If you have the expertise to maintain the public image of the Youth Sport Trust as a young people centred, values-led and mission driven charity, we would love to hear from you. Please go to our jobs page and complete an online application.

The Youth Sport Trust believes that diversity drives excellence, and that representation is important. The Youth Sport Trust therefore positively welcomes and seeks to ensure we achieve diversity in our workforce and that all job applicants and employees receive equal and fair treatment. We encourage applications from all candidates regardless of age, race, sex, gender identity, religion, sexual orientation, disability, or nationality. 

Please note that this position is subject to an enhanced Disclosure and Barring Service (DBS) check.

Closing date: 11.59pm on 4 July 2022.

Interviews planned for 15 July 2022 in Loughborough.

Registered charity number: 1086915


The Youth Sport Trust is a registered charity, established in 1994.

Our mission is to build a brighter future for young people by enhancing the quality of their physical education (PE) and sporting opportunities.

  • We want to increase young people’s participation and enjoyment of PE and school sport.
  • We want young people to have the chance to experience and enjoy different types of activity at whatever level is right for them.
  • We want to ensure youngsters receive the best teaching, coaching and resources possible and have the chance to progress if they show talent.
  • We want to help our young people to live healthy and active lives and to be the best they can be.

How we achieve our aims

Our objectives are achieved through the educational sporting programmes that we produce. These are delivered through schools and are supported by a range of corporate partners, trusts and foundations and government departments.

Another important area of work is our support of Specialist Sports Colleges. These designated sports-focused schools are at the hub of the government’s strategy to enhance young people’s opportunities to participate in a wide range of sports. They also raise the standards of teaching and learning in PE and school sport, and across the curriculum. To assist Sports Colleges in the achievement of these aims, we provide them with a framework of support and resources.


Find Us
01509 226635
Sir John Beckwith Centre for Sport
Loughborough University
LE11 3TU
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