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Schools Fundraising Manager

Comic Relief
London (Hybrid)
£37,231 - £39,668pa
Closing date
30 May 2022

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Fundraising, Marketing, Community Fundraising, Events Fundraising
Poverty Relief
Full Time
Contract Type
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Job Details

Schools Fundraising Manager

£37,231 - £39,668pa

Fixed term maternity cover contract - 12 months

Location: Our offices are in London, and we are a hybrid working organisation

This is an exciting opportunity to further realise the potential of a well-loved brand to generate awareness and raise money for great causes in the UK and Overseas. The Schools Fundraising Manager is responsible for developing and implementing the schools and nurseries fundraising strategy for Red Nose Day and other year-round activity, with a view to maximising income from these campaigns.

Key responsibilities:

  • Lead on school and nursery fundraising, working with the data and audience resource to identify key fundraiser insights, using these to influence strategy and plans.
  • Work with Schools and Community FR lead to develop strategies that meet annual fundraising targets and KPIs, and develop business cases to secure budget and resource.
  • Collaborate with marketing team to identify marketing plans to maximise school and nursery acquisition and retention.
  • Lead on the development of impactful multi-channel stewardship plans, that deliver audience conversion and maximise income generated.  
  • Oversee the delivery of all materials, products, ideas and propositions that will inspire and maximise fundraising
  • Recruit and manage partnerships with school/nursery chains and educational partners, writing pitches to secure partnerships and managing partners to maximise income generated.
  • Brief and manage creative resource and educational consultants to develop engaging content and resources that support fundraising activity and improve understanding of Comic Relief’s goals and campaigns.
  • Monitor and report on expenditure, income and KPIs, working closely with data teams to identify trends and insight, and to proactively suggest new forms of engagement.
  • Provide expert fundraising/education input across the organisation to actively shape schools fundraising propositions and ensure opportunities are maximised.
  • Recruit and line manage campaign support staff as required

Essential skills and competencies:

  • Experience of developing and project managing a fundraising or engagement programme(s) for UK schools and nurseries
  • Knowledge of the current UK schools learning landscape and curriculum
  • Strong attention to detail – to produce work, which is consistently accurate, and which fits the purpose for which it was intended
  • Excellent communication skills – written and verbal
  • A proactive, positive individual with a “can do” attitude

Desirable skills and competencies:

  • Experience of working with young people in a school or youth provision setting
  • Experience of developing collaborative relationships with external partners

Perks and benefits

  • Flexible working hours
  • Work from home option
  • Wellness programs
  • Employee Assistance Programme
  • Enhanced maternity and paternity leave
  • Paid emergency leave
  • Sabbatical Opportunities
  • Professional development
  • Mentoring/coaching
  • Paid volunteer days
  • Payroll giving
  • Team social events
  • Extracurricular clubs
  • Cycle to work scheme

To apply please visit our website and apply online.

Closing: 11:00pm, 30th May 2022 BST

Inclusivity at Comic Relief

We recognise diversity and inclusion are a source of strength in achieving our mission. We therefore welcome everyone, trusting what makes us different brings creativity, styles and experiences to help us collectively do our best work. That’s regardless of your gender, ethnicity, age, disability, religion, sexual orientation, and cultural identity. We especially welcome those from under-represented groups in modern grant-making and fundraising. We are on a journey, but if you join our team you will be part of a community that is committed to creating a diverse and inclusive environment where we want you to:

  • Be valued for being yourself
  • Do your best work, and be supported to break down barriers so you can succeed
  • Be heard, respected, and treated as an equal, whatever your level, experience or background
  • Be part of a team that is committed to making this happen – with our colleagues, partners, and contributors.

Comic Relief is committed to preventing and protecting all people from harm in their interactions with us. We expect all those that act in our name to uphold our approach to doing no harm.


Our mission, thanks to our comedy heritage and the fantastic relationship we enjoy with the BBC, is 'positive change through the power of entertainment'.

And our biggest tool, in trying to achieve these two goals, is the ability to inspire people across the whole country especially those who don’t normally do charity - to do charity.

As the world has changed and become more complex over the last two decades, so Comic Relief has had to adapt and change too but the fundamentals remain the same - a just world free from poverty. In trying to achieve that vision we make this promise to the people who make those efforts possible - our supporters:

"In order to run itself in a professional and effective way Comic Relief incurs necessary costs. Raising funds, making grants and organisational overheads cost real money.

Despite these costs, Comic Relief is still able to promise that for every pound the charity gets directly from the public, a pound goes to help transform the lives of people living with poverty and social injustice. If Sport Relief raises £20 million, Comic Relief will spend at least £20 million doing just that.

It can make this promise because its operating budget is covered in cash or in kind from all types of supporters like corporate sponsors and donors, suppliers, generous individuals and government (including Gift Aid) as well as from investment income and interest"


Comic Relief is obviously a charity - but it's also a business too.

The money we raise is allocated to a wide range of grants and social investments aimed at delivering real and long-lasting change to the poorest, most vulnerable people at home and across the world; as well as informing the public and young people in particular about global citizenship and the underlying causes of extreme poverty.

That money comes in from a number of different sources. Traditional charitable fundraising obviously plays a vital role. The public contribute to Comic Relief's annual campaigns by raising money through sponsorship and by making donations online, by post, by telephone and through major banks and building societies. This support, from almost the very day Comic Relief was formed, has been both humbling and inspirational.

On the business side of things, Comic Relief works with key corporate partners to produce products and promotions that are profitable. The clearest example of this is the Red Nose that is the emblem of Red Nose Day.

Where possible these products tie-in with the charity's commitment to delivering benefits to poor farmers and producers. The Red Nose Day 2007 T-shirt for instance was made with fair trade cotton from Mali, Cameroon and Senegal and there will be a fair trade Maraba Bourbon coffee grown in Rwanda, a country to which Comic Relief has had a clear commitment since the appalling genocide of 1994.

Another way Comic Relief raises funds is via the creativity made available to the charity. Comedians from time to time offer access to key brands like Little Britain for commercial exploitation. The charity also develops and owns key sub-brands like Robbie the Reindeer and Monkey, both of which deliver a revenue too.

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