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Market Intelligence and Data Manager

Employer
RAF Museum
Location
London or Cosford
Salary
Circa £30,000 per annum (dependent on location)
Closing date
3 Jun 2022

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Function
Marketing
Sector
Public Services
Hours
Full Time
Contract Type
Permanent

We are looking for an experienced and highly motivated Market Intelligence and Data Manager to help us make our ambitions a reality. The post can be based at our London or Cosford site. You will join us on a full time, permanent basis and in return, we are offering a competitive salary of Circa £30,000 per annum (dependent on location).

The Royal Air Force Museum is a national museum, a Government non-departmental public body (NDPB) and a registered charity, with two sister sites at London and Cosford. Our purpose is to share the RAF story, past, present and future - using the stories of its people and our collections in order to engage, inform and inspire. Our overall vision is to inspire everyone with the RAF story – the people who shape it and its place in our lives.

Purpose of the Market Intelligence and Data Manager role:

This is a leading role in improving the RAF Museum’s understanding of who its current customers are today, and what motivates them to interact with the Museum. You will help to define what we need to do and who we need to appeal to (target) so that we can grow the museum’s audiences in line with our 2030 Strategy.

Key responsibilities of our Market Intelligence and Data Manager include:

- Supporting the Head of Marketing and Communications, and the Director of Visitor and Commercial Development, in the development of the RAF Museum’s marketing, data and eCommerce Strategies
- Leading the development of the Museum’s Customer & Visitor Insight Programme, deepening our understanding of the attributes and motivations of our key customer groups. This will include the ongoing monitoring of how effectively we are engaging with these customer groups and their value to the Museum from a variety of different perspectives
- Providing effective reporting of physical and digital engagement KPIs at all levels of the Museum, helping the team to understand and optimise the implications and potential of this data
- Leading selected project-based research activities across a broad range of Museum activities. This will include, but will not be limited to, research to support the development of business cases for new commercial initiatives support for the development of major funding bids and their evaluation, bespoke research into customer and visitor experience development, and research into industry or customer trends
- Taking a lead role in the monitoring of market, industry and customer developments providing intelligence on emerging trends that will impact the museum’s strategy
- Regularly attend industry, customer and technology conferences and events to provide the museum with insight into new opportunities or threats
- Acting as principal data customer, using the data contained within CRM to drive our understanding of who our customers are and what motivates them
- Supporting the Digital Marketing Manager in the development and implementation of a reporting infrastructure that summarises all the key digital acquisition & retention KPIs across all channels
- Acting as a lead marketing stakeholder in all aspects of marketing data compliance, ensuring that GDPR guidelines are adhered to through all communications and data warehousing activities

What we are looking for in our ideal Market Intelligence and Data Manager:

- Educated to degree level or equivalent experience
- Marketing/Market Research qualification, or equivalent experience within the industry
- Proven experience of working within a market intelligence role
- Demonstrable experience of delivering audience research projects
- Strong analytical skills
- Able to translate knowledge and analysis into simple, relevant and compelling stories that help our team to engage visitors, colleagues and/or stakeholders
- Excellent written and verbal communications skills with the ability to engage with a diverse audience
- Ability to work independently and collaboratively within a team
- Proven ability & relevant experience within the data & digital sector
- Experience of working with data & CRM technology, strategies and partners/suppliers

Closing date for applications: Friday 3rd June 2022
Interviews will take place on Thursday 16th June 2022

If you think you have what it takes and want to be part of this exciting journey, please click apply now to be re-directed

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