Senior Press and PR Officer

Job Title: Senior Press & PR Officer

Reporting to: Communications Manager

Job Purpose: To provide press & PR support to Allergy UK and the charity’s communications team, generating proactive PR opportunities.

Key Accountabilities:

1. Lead on corporate partner PR activities alongside the External Relations team.

2. Develop innovative PR campaigns for the charity, advising on PR strategy for relevant communications activities.

3. Work on issues-led campaigns from the development of proposals through to campaign strategy and evaluation.

4. Assist with the implementation of the charity’s communications strategy to help promote a positive image of the organisation.

5. Secure coverage within target publications using effective media outreach tactics.

6. Build and maintain relationships with key media.

7. Evaluate post PR and press campaign activity.

8. Develop an integrated approach to the charity’s campaign and communications activity with consistent messaging and branding across online and offline channels.

9. Journalist liaison and interview set up.

10. Managing media requests including provision of quotes and information.

11. Placing case study stories in the media (including joint-working corporate partner projects).

12. Proactive news generation and opportunity PR.

13. Drafting media materials and press releases using excellent copy writing skills.

14. Maintaining media lists and press/case study logs.

15. Working with Fundraising Manager to promote all fundraising activities.

16. Being actively involved in any external events on behalf of Allergy UK, as and when required.

Behavioural Competencies:

Following Instructions and Procedures

Presenting and Communicating Information

Coping With Pressure and Setbacks

Achieving Personal Work Goals & Objectives

Delivering Results and Meeting Customer Expectations

Writing and Reporting.