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Senior Copywriter,

London (Central), London (Greater)
£29,607 to £34,832
Closing date
18 Feb 2022
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Job Details

Senior Copywriter, NSPCC

The NSPCC is the leading children's charity in the UK, dedicated to protecting children today and preventing abuse tomorrow.  In order to do this, we must communicate in the most efficient and effective ways possible with our supporters, stakeholders, and the children and families we help. 

We’re now looking for a talented and experienced Senior Copywriter to join our in-house Creative Team, and join our fight for every childhood.

The Creative team

The award-winning Creative Team sits within Brand and Content, and includes designers, copywriters, filmmakers and account managers. It is responsible for creative on a wide range of content across all our adult and child facing comms.

The Role

The Senior Copywriter will be a highly talented communicator with substantial expertise in creative copywriting, branding and communications, preferably for the charity sector.

As the most senior copywriter, you will develop and lead strategy relating to copywriting, core messaging and tone of voice for the organisation. You’ll share your knowledge and expertise through workshops and consultation - and you’ll work directly with Head of Creative and other senior manages within the Creative Team and wider Brand and Content to ensure we’re talking to our supporters and the people we help in the most effective way possible. You'll also manage 2 other team members; Copywriter and Junior Copywriter.

Key Skills

Please see the job description for full specification, but here are the key things we are looking for:

  • 3-5 years’ copywriting experience in an agency or in-house team.
  • Expertise in all copywriting disciplines, across a broad range of briefs including (but not limited to): strategically-led creative work, stand-alone briefs, digital campaigns (eg. messaging and copy for paid and unpaid social, web content), and brand tone-of-voice.
  • Experienced in guiding junior team members and partnering with other creative disciplines.
  • Confident presenting creative concepts and solutions to a range of audiences, verbally and in writing.
  • Ability to work independently and within a team as required.
  • Expert with Microsoft Office, working knowledge of Adobe design packages.

Join us in the fight for every childhood - you'll have the chance to grow, find creative challenges, work alongside inspiring team mates, and have the opportunity to see your work impact millions of young lives for the better. #LI-RW1

As an organisation, we are committed to creating and fostering a culture that promotes safeguarding and the welfare of all children and adults at risk. Our safer recruitment practices support this by ensuring that there is a consistent and thorough process of obtaining, collating, analysing and evaluating information from and about candidates to ensure that all persons appointed are suitable to work with our children and adults.


NSPCC (the National Society for the Prevention of Cruelty to Children) is a large national charity which campaigns to end child abuse and provides a range of services to children, young people and families throughout Great Britain, Northern Ireland and the Channel Islands. NSPCC has 1,830 employees, 11,000 volunteers and an annual income of £134 million. Founded in 1884, NSPCC is governed by Royal Charter, first granted by Queen Victoria in 1895.

NSPCC specialises in child protection. It is the only UK children’s charity with statutory powers to intervene on behalf of children, powers which have existed for more than a century. In England, Wales and Northern Ireland, only local authorities and the NSPCC can apply to a court for a care, supervision, or child assessment order.

NSPCC provides 24/7 helplines for both adults and children. The NSPCC helpline supports thousands of parents, professionals and families. Adults can contact by phone or online in order to get advice or share their concerns about a child, anonymously if necessary. The helpline is staffed by professional practitioners with backgrounds in areas such as teaching, health and social work. Professionals such as teachers and doctors are also encouraged to contact the helpline for information and guidance. NSPCC says the number of calls and online contacts to the helpline is increasing year by year.

ChildLine, NSPCC’s free 24/7 counselling service for children, marks its 30th anniversary during 2016. Trained ChildLine counsellors talk to children, helping them with any problems they're facing. In 2014-15, there were nearly 300,000 counselling sessions carried out between young people and ChildLine. The most common issues were family relationships, low self-esteem and unhappiness, abuse, bullying and online bullying and self-harm.

NSPCC also has over 40 service centres across the UK and the Channel Islands. At these centres, the charity works directly with children and families on a range of issues, such as protecting children from sexual abuse, drugs and alcohol misuse and neglect.

The charity also visits 9-11 year olds in schools across the country through the NSPCC Schools Service, helping them to understand what abuse is and giving them the confidence to speak out and seek help if they ever need it.

In addition to its London headquarters, NSPCC has regional offices in Luton (East of England region), Gillingham (London & South East region), Leeds (Northern region), Birmingham (West Midlands region), Plymouth (South West region), St Helier (Jersey), Belfast (Northern Ireland) and Glasgow (Scotland).

Find Us
020 7825 2505
Weston House,
42 Curtain Road,
United Kingdom
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