Brand and Content Manager

Employer
Guys and St. Thomas’ Foundation
Location
London (Greater)
Salary
£45,000 - £50,000
Closing date
24 Jan 2022

View more

Hours
Full Time
Contract Type
Permanent
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Closing Date: 24/01/22
Salary: £45,000-£50,000
Position Type: Permanent

  • A game changing charity, working to improve health in urban areas and beyond
  • Lead a small function within a new team, and line manage the Content Lead

About Our Client

Guy's & St Thomas' Foundation is an independent foundation. For over 500 years, they have been a constant in London's ever-changing landscape, at the leading edge of health.

Their endowment allows them to take a long-term view to help tackle the big health challenges of today and tomorrow.

They work in collaboration with all parts of society through their family of organisations/brands. This includes their B2B brands:

  • Impact on Urban Health, which works to unlock the potential for cities to be healthier.
  • Guy's & St Thomas'Foundation which uses one of the largest charitable endowments in the UK to drive better health.

Job Description

Strategy and Planning:

  • Develop and lead the delivery of the brand and content strategies to cement positioning and grow engagement with key national and international audiences
  • Set the creative direction for branded content, ensuring the effectiveness and impact of all our outputs
  • Help embed new ways of working across teams to plan and deliver branded outputs successfully
  • Identify, plan and lead brand activation activities with internal and external audiences

Brand guardianship and development:

  • Develop current guidelines and commission projects to evolve brands over time, including strengthening their employer brand
  • Lead the effective guardianship of their two B2B brands across all executions
  • Help embed the new brands with their distinct tone of voice, supporting colleagues, contractors, and partners to understand and use them confidently
  • Act as a trusted advisor on best ways to translate the brand to our audiences
  • Champion the value of brand among key internal and external stakeholders
  • Uphold and demonstrate our commitment to diversity, equity, and inclusion in all uses of our brand and content production.

Content management and development:

  • Manage the content production function, embedding new ways of working to ensure smooth delivery of high-quality work
  • Help develop content with a deep understanding of their audiences, applying best practice, sound judgement and creativity to achieve our goals
  • Oversee the quality control of produced outputs

Evaluation:

  • Support the development of a brand evaluation and tracking strategy
  • Identify and manage proportionate brand tracking and audience engagement for their two B2B brands, identifying and responding to data and reporting on key measures
  • Measure and evaluate the effectiveness of communications with other colleagues to identify and improve the best combinations of activities and outputs to help achieve our goals
  • Assess performance of roster of creative partners to drive continued high quality of outputs

Project, people, and resource management:

  • Commission and lead projects to understand key audiences and how to best deliver on their brands' promises
  • Initiate and lead all projects to develop and evolve our brands
  • Recruit, brief and manage a roster of freelancers across all areas of content production, including copywriting, design, illustration, photography, and film
  • Oversee production of branded content
  • Line manage the Content Lead, supporting their development with a coaching style
  • Plan, manage and monitor the brand budget

Relationships and team building:

  • Build strong relationships with colleagues in the communications directorate and beyond to ensure the success of their new structure
  • Support efforts to drive the success of the new team, processes, and ways of working

The Successful Applicant

Skills and Experience

  • Developing brand strategies
  • Managing and marketing successful brands with demonstrable results
  • Evaluating brand performance and applying learning
  • Setting the creative direction of branded content
  • Managing a successful content production function, embedding processes and ways of working
  • Briefing and managing creative and other external contractors to ensure on-brand outputs
  • Devising and managing brand activation and brand-led activities
  • Introducing new content formats
  • Managing multiple brands at once, flexing comfortably between them (desirable)
  • Experience with B2B brands (desirable)
  • Line management with a coaching style (desirable)

Knowledge and qualifications:

  • Confident understanding of the strategic value of brand, and of realising it through content
  • Strategic understanding of content and content formats, and of what works best to tell a particular story
  • Ability to identify strong creative quality, with an eye for good design
  • Understanding of standard contracts with creative suppliers
  • Design skills (desirable)

Abilities and attributes:

  • Able to translate creative vision into actionable briefs
  • Uncompromising on quality with a diplomatic approach
  • Excellent at building relationships, with a win-win approach to negotiating
  • Excellent written and verbal communications skills, and a confident storyteller
  • Interested in trends and new practice around brand engagement and management
  • Comfortable with emerging ways of working and working across teams
  • Proactive and solutions-focused
  • Committed to championing audience needs and acting on feedback
  • Committed to constant learning and improving, and to embedding diversity, equity, and inclusion across everything they do

What's on Offer

This role will have a salary of £45-£50K plus great benefits.

This role will be working in the office and working at home. The organisation are flexible to different arrangements.

Where specific UK qualifications are required we will take into account overseas equivalents. All third party applications will be forwarded to Michael Page.

Ref Code: MPSZJN0120224568157Z

How to apply
Email your application to: RochelleGeorge.79508.7383@pageuk.aplitrak.com

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