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Senior Media Relations Officer

Women's Aid Federation of England
£31,766 (plus £3,449 Inner London Weighting where applicable)
Closing date
26 Dec 2021
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To be the first port-of-call for all proactive and reactive media work, working closely with the Communications Manager and the Head of Media Relations.


Leading on proactive and reactive media work

  • To be the first point of contact for media and publicity enquiries, manning the Press inbox and Media Relations phone line during working hours.
  • To be part of the out-of-hours on call rota for media calls.
  • To help identify media opportunities and to maximise positive media coverage for Women’s Aid.
  • To produce news articles, blogs, press releases, statements and other promotional copy for Women’s Aid.
  • To develop news stories with the Campaigns and Policy, and Research Teams.
  • To identify and interview case studies and media spokespeople and to ensure they are treated in an appropriate and safe manner, in line with our Safeguarding Policy and procedure, escalating any concerns where necessary.
  • To work on Women’s Aid internal and external campaigns, providing media support as required.
  • To draft marketing copy for the organisation.
  • To proof and typeset publications as required.

General Responsibilities

  • To maintain clear and adequate records of work completed; and to produce reports on work programmes, evaluations and activities as required by management.
  • To contribute to team meetings and organisational priorities, to prepare and participate in supervision and appraisal meetings as required.
  • To take direction on projects and priorities from your line manager, this may vary from time to time.
  • To carry out word-processing, filing, and administrative tasks necessary to comply with the job description, including taking and disseminating minutes of meetings, both external and internal as required.
  • To assist in the organisation of meetings, conferences or events organised by Women’s Aid, if required.
  • To provide support and assistance to the Media and Communications, Policy and Campaigns and Fundraising teams as necessary.
  • To abide by all organisational policies, codes of conduct and practices, and to work within a framework of equal opportunities and anti-discriminatory practice.
  • To be flexible within the broad remit of the post.


  • This job may involve occasional unsocial hours and travel throughout England.

PERSON SPECIFICATION: Senior Media Relations Officer




  • Experience of working in communications, journalism or similar work.
  • Experience of working with the national press.
  • Experience of using a range of computer packages, particularly Microsoft Office packages. 
  • Experience of on-line communications, including uploading copy to websites, and using social media.




  • Experience of liaising with a variety of individuals and organisations at a variety of levels.
  • Experience of maintaining and systems for information storage and retrieval. 



  • Ability to produce written material, for copy writing, copy editing and publicity materials, posters and press releases.
  • Ability to carry out a range of research and information-gathering activities.
  • Ability to provide a friendly and efficient service to a wide range of individuals and organisations and to maintain and develop positive relationships.
  • IT skills, including accurate data inputting skills, ability to use Word, Access, PowerPoint, email and internet and willingness to learn new packages and IT skills as required.
  • Ability to work on own initiative and prioritise work, work to tight deadlines and respond to urgent unplanned demands
  • Ability to communicate sensitively with survivors of domestic abuse to discuss case studies.
  • Ability to think both logically and creatively.
  • A wide range of communications skills, including friendly and persuasive telephone manner.
  • Ability to learn on the job.




  • A basic understanding of, and sensitivity to, the issues relating to domestic abuse, including the nature of domestic abuse and its impact on women and children.
  • An understanding of the essential requirement to maintain confidentiality in all areas of work.
  • An understanding of the principles and practices of marketing.


  • No formal qualifications required.


  • Able to demonstrate a commitment and sensitivity of the aims and objectives of Women’s Aid
  • Commitment to anti-discriminatory practice and equal opportunities
  • Willingness to work occasional unsocial hours as required.



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