I am excited to be working with a sustainability/human rights charity in search of a Programme Communications and Media Manager. The role is with a membership organisation working with suppliers, development organisations and governments to improve the lives of workers, farmers and the environment in which they live and work. We are seeking a Programme Communications and Media Manager to help raise awareness of the systemic issues faced by the specific sector.
This role will suit a generalist, ideally with a background in the non-profit or sustainability sectors, and an understanding of systems change. They must be a good writer with a passion for translating complex issues into easy-to-digest content.
Joining a small and creative team, the Programme Communications and Media Manager will support the charity's work on the ground delivering programmes, business pilots and policy - across Asia and Africa. They will be an organised, proactive communications professional, who is politically astute and committed to delivering partnerships with industry stakeholders.
The successful candidate will be a self-starter with experience across each of the communications channels (case study gathering, media relations, digital content development, stakeholder engagement and internal communications) and who can work across several project areas.
Working closely with our programmes and policy colleagues, this role will be contribute to telling an engaging story to our stakeholder groups both externally and internally.
Whilst this role is predominantly designed to provide support to the Communications team, the candidate may also be required to step up and provide temporary cover for the team lead the Head of Global Communications, who may need to take leave for three weeks.
Regional programme teams Africa (Kenya, Malawi, Rwanda) and Asia (India, Sri Lanka, China, Indonesia)
Programme partners (development organisations, tea associations, NGOs) Communications freelancers (videographers, photographers, writers)
Work with the Head of Global Communications and colleagues to implement the global strategy and communications plans.
Develop and deliver strong and compelling content on the systemic challenges faced in the tea sector, with a particular focus on the economics, equality and environmental issues.
Lead the delivery of our programme communications commitments including providing strong content for updates on programme delivery and sharing learnings.
Drive our case study collection and content gathering activity to show our work on the ground in the countries where we operate, across Asia and Africa. This will include working with freelancers and local talent based in those countries.
Create multimedia toolkits with high impact and strong key messaging for our members and partners to share with their audiences.
Work with our programmes team to develop processes and ways of working.
Attend relevant programme meetings and steering committees.
Social media communications (20%)
Working with the staff team, lead digital content creation and delivery across social media channels and ensure integrated content and messaging is shared across all digital channels (web and e-newsletters).
Use a fresh and inspiring approach to maximise our communications impact and deliver ETP's content plan and communications calendar of activity.
Monitor and seek out opportunities for the organisation to engage and respond on digital platforms.
Media relations activity (15%)
Working with the staff team, lead digital content creation and delivery across social Day-to-day delivery of the press office activity monitoring of the press cuttings, assuming the first point of contact for media enquiries and supporting in the development of responses.
Identify proactive opportunities for the organisation to engage and respond to the sustainability debate in mainstream outlets.
Provide support to crisis communications activity, including developing statements and providing training and advice to colleagues on media handling.
Ensure that reactive lines and key messaging statements are kept up to date.
Maintain media and journalist contact databases, review and circulate press cuttings.
Member communications support (10%)
Using our brand guidelines, review, edit and approve content from our members on work for their website, social media channels and reports.
Facilitate member engagement requests providing reports, briefings, and sourcing speakers to attend member events.
Develop communications campaigns on particular themes.
Support members in their crisis communications, when needed.
Participate in regular reporting of communicati