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Senior Campaigns Officer

Rethink Mental Illness
£28,336.13 to £30,734.05
Closing date
29 Sep 2021

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Senior Campaigns Officer
Salary:£28,336.13 to £30,734.05
Location: Embankment, London
This is a permanent, 35 hour vacancy that will close on the 29th September at 23:59 BST.
Your role
Do you want a rewarding career where you can really make a difference?
Have you got a good understanding of mental illness and its impact?
If so, you may be the person we are looking for
We have an exciting opportunity for a Senior Campaigns Officer to join us on a permanent basis. This is a fixed role - currently home working. The successful candidate will be required to work from the London office a minimum of three days a week upon the team's return to the office.
The objectives of the Campaigns and Communications team are to increase the public profile of Rethink Mental Illness, mobilise public and parliamentary support to bring about change and ensure that all colleagues are aware of, bought into and engaged in contributing to the values and direction of the Charity.
We’re Rethink Mental Illness, a leading charity provider of mental health services in England. We support thousands of people through our groups, services, policy, campaigns and advice and information. Our work supports us in delivering on our mission: “A better life for everyone severely affected by mental illness.”
In everything we do, we seek to demonstrate our values: Passion, Commitment, Openness, Hope, Expertise and Understanding. If these values resonate with you, we would love to hear from you.
What will you be doing?
- Plan, co-ordinate and deliver online and offline campaigning across the Campaigns, Public Affairs and Communications teams
- Shape the development of effective campaign strategies alongside the Campaign Manager and the Head of Campaigns and Public Affairs
- Develop and implement clear and effective communications and digital content plans for our campaigns, in co-ordination with colleagues in the Communications Team
- Lead on recruiting and working closely with people with lived experience of mental illness to highlight their experiences to campaign for change
- Write powerful copy to inspire various audiences and present complex information in a clear and persuasive way for a range of audiences such as our campaigners, members, services and groups
- Lead on writing campaigns content and resources for internal and external communications, including website pages, blogs, campaigning guides, social media posts, e-communications and our quarterly membership magazine Your Voice
- Contribute ideas for new campaigns and proactively seek the input
- Work with public affairs colleagues to ensure that our online and offline activism supports our work in parliament and vice versa
- Lead on supporting people with lived experience and Rethink Mental Illness local group members to campaign at a national and local level, through meeting with local decision makers, attending parliamentary events, responding to government consultations, taking part in media opportunities and/or sharing their stories via our online platforms 
- Work with colleagues to ensure our online campaigns are visually appealing and creative
- Work alongside and support the team administrator in day-to-day tasks and (where required) provide training in using our online platforms and software systems
- Manage our campaigns email inbox
- Manage campaigning projects
- Work with internal colleagues and external agencies to manage our supporter data
- Keep up to date with current campaigning trends, practices and opportunities
Do you have what we are looking for?
- Experience of devising and using effective campaign tactics (both online and offline)
- A meticulous eye for detail
- The ability to manage complex projects
- Experience of website content management systems and creating engaging web content
- Experience of using online campaigning to create petitions and email-to target -actions
- To be effective at using social media in support of campaigns and keep up with social media trends
- Experience of email marketing software to communicate with warm audiences
- Own initiative to drive campaigns forward to achieve our influencing objectives
- Excellent organisational skills with the ability to organise and plan my own work and the work of others to deliver objectives on time
- To be creative, with the ability to develop new ways of delivering messages so that campaigns make an impact
- Comfortable working with data, with experience of using databases and Microsoft Excel.
- A persuasive communicator
What will you receive?
You will have plenty of opportunities to enhance your abilities with the chance to make a real difference every day. In addition, you will have excellent development opportunities including funded training, career development and a range e-learning courses. You will also receive:
- Salary of £28,336.13 to £30,734.05 per annum
- Contributory pension scheme
- Life assurance and employee assistance programme
- 25 days annual leave rising to 30 days plus bank holidays
- Your "Rethink Day" - 1 day’s additional leave (pro rata) on your Birthday
- Eyecare vouchers
- Flexible working 
The Talent and Diversity Specialist looking after this role is Daniele Brennan. If you have any questions about the position, please feel free to contact her. 
We welcome applications from everyone, applicants with lived experience, LGBTQ+, people with a disability, or who are BAME are actively encouraged to apply. We are proud to have also been awarded Disability Confident employer status and therefore we ensure our recruitment process is inclusive and accessible to everyone.
We reserve the right to change the closing date without notice depending on the number of responses received.
So, if you’re seeking your next challenge as a Senior Campaigns Officer, please apply via the button shown. This vacancy is being advertised by Webrecruit. The services advertised by Webrecruit are those of an Employment Agency.

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