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Senior Direct Marketing Officer

Harris Hill
£27,501 - 31,500 per year
Closing date
29 Sep 2021

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Fundraising, Major Donor/ Gifts
Health & Medical
Full Time
Contract Type
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Job Details

A fantastic opportunity has arisen for a Senior Direct Marketing Officer for a national charity based in London in order to effectively manage fundraising activities to achieve Direct Marketing income targets. 

Please apply ASAP

Key responsibilities:

Project manage a portfolio of direct and digital marketing campaigns, including (but not limited to) lottery, payroll giving, direct mail, email, telemarketing, and online activity.

Developing and delivering training, expenditure and income tracking, reporting across a range of KPI’s, briefing suppliers, overseeing data selections, exports and imports, copywriting, managing creative processes.

Managing and coordinating internal and external stakeholders for the successful and timely delivery of campaigns.

ensure appropriate supporter journeys are in place for all projects and develop communications as appropriate.

support the Senior Direct Marketing Manager to manage an expenditure and income budgets and monitor agreed KPIs on a weekly, monthly, and annual basis.

support the Senior Direct Marketing Manager and feed into the overall annual strategy to maximise recruitment and retention of cash, regular givers, and members.

manage all projects including briefing suppliers, overseeing data selections, copywriting, managing creative process and ensuring all collateral is accurately proofed. Delivering income to budget.

manage agency relationships, monitoring results against agreed KPI’s and budget in line with overall strategy.

work with Supporter Care to manage any complaints or issues that arise during campaign.

track expenditure, raise POs for the payment of invoices and complete quarterly income and expenditure reforecasts, and develop annual budget. Compile monthly reports and end of campaign reviews.

work with the Data Operations and Data Services teams to develop requirements for database selections, mailing segmentations, and analysis, ensuring that data is maximised, where possible

manage the supporter care process to maximise donor contact and ensure that individuals remain supporting the charity

Person specification:

Excellent written and verbal communication skills; the ability to communicate with a range of stakeholders, teams, and supporters

Ability to analyse data

Internal Stakeholder management - ability to influence, brief, manage and coordinate internal partners for the delivery of campaigns

External Stakeholders - Manage and coordinate agencies for the timely delivery of campaigns

Creative & copywriting skills – developing creative and design elements, drafting copy and proofreading

Financial management – income monitoring and, seeking quotes, raise PO, expenditure tracking and recording against agreed budgets monitoring

Feed into the overall annual strategy and direction for Direct Marketing

Fundraising and direct marketing

Strategy development

Development of clear and cohesive supporter journeys

Inter-personal relationship building with colleagues, volunteers, and supporters

Campaign management –brief writing, data management, print and production and fulfilment






Harris Hill has been providing the Charity and Not-for-Profit sector with high quality recruitment solutions for over 27 years. In the past year we have worked on more than 3,000 charity vacancies (approximately 2,000 permanent and 1,000 temporary) and are continuing to grow, developing new teams to respond to the strong demand for specialist charity professionals.

Our teams focus on specific functions within charities including Fundraising, Marketing/PR/Digital, Data Management & Business Support, Finance, Human Resources, Temporary and Executive-level roles.

We are committed to delivering a level of excellence to both candidates and clients alike and have an unrivalled reputation for finding talented people their ideal charity jobs within the UK's leading national and international charities and non-profit organisations.

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020 7820 7300
1 - 2 Paris Garden
United Kingdom
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