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Communications Officer

Sherwood Forest
£22,986.00 - £25,500.00 Per Annum
Closing date
26 Jul 2021
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Job Details

Communications Officer
Location: Sherwood Forest
Salary: £22,986.00 - £25,500.00 Per Annum
Benefits: Pension, Annual Leave, Life Assurance

Our client is looking for someone with excellent communications skills to come & help shape the voice of their charity’s newest nature reserve, Sherwood Forest. They need someone with a passion for communication to come & engage potential visitors through online articles, written pieces, and marketing publications. You will be the go-to person on-site for support with communication & interpretation of the brand through messaging, as well as being the key person to manage remote contact with visitors from across the world.

About Sherwood Forest

Centuries in the making, the legend of Sherwood continues to grow, with every generation adding to its legacy. Today, the forest is a magical destination for everyone who wants to enjoy this beautiful ancient woodland & the diverse flora and fauna that live here. It is also, of course, home to the enduring legend of Robin Hood. For the 350,000 people who come to Sherwood Forest each year, this charity seeks to make every one of those visits just a little bit more magical.

There are over 1,000 acres of ancient woodland and rolling heathland that is home to thousands of species of bird, insect, mammal, fungi, trees, and plants. Wooded for centuries, and once part of a vast royal hunting ground, Sherwood is an incredible place to visit, boasting a unique collection of ancient oaks, thriving here for over 600 years, & the legendary Major Oak, estimated to be a staggering thousand years old.

About the Role

The charity is looking for a creative individual who can interpret a communications plan & deliver high-quality articles & publications to encourage people to visit Sherwood Forest & to ensure they are fully informed to have a positive & quality visit.

You will be responsible for monitoring the content of & producing responses for the website, social media pages & other online platforms such as TripAdvisor, ensuring information is accurate & cohesive. Working with all teams on-site you will actively seek out positive stories to promote via a variety of channels on an ongoing basis.

The ideal candidate will have proven experience in interpreting a communications plan & working to the targets and deadlines set in this. You will need to ensure communications are checked before going out, & more importantly that communications with potential or past visitors are timely and professional to ensure a positive relationship is maintained with the public.

Supporting with marketing will be key to your role, helping teams promote events & activities through the charity's platforms as well as through a variety of channels. You will advise on content, and be confident in knowing the best way to attract particular audiences.

You’ll need to demonstrate 'bigger picture thinking’ & have the energy & skills to identify new opportunities for communications and marketing. This will be your opportunity to shine & really make the role your own, using innovative thinking to reach out to audiences otherwise unaware of where they are and what they do.

This is an ideal opportunity for someone with strong experience in communications. Your work will help people engage with nature, learn more about local legends and history, and become inspired to return to the site again and again.

What they need from you:


  • Evidence of a high level of literacy & of a good general education
  • An understanding of how to achieve objectives through media campaigning and PR techniques
  • Able to communicate clearly at all levels & in writing and verbally to develop a shared understanding
  • Able to summarise complex information & provide an impactful copy
  • Being able to persuade others and negotiate to reach an agreement
  • Demonstrable experience in developing stories & messages from briefings or background information on a wide variety of topics
  • Working in or with the media to sell and/or tell stories
  • Able to write to tight deadlines
  • Multitasking.


  • PR/marketing/journalism qualification
  • Working across a widely distributed organisation & functional disciplines
  • Leading work areas
  • Working for/with an environmental NGO or voluntary sector organisation
  • UK nature conservation/wildlife especially birds
  • Key habitats and conservation issues in relevant Regions and Countries

Closing date: 23:59, 26 July 2021


Please click 'Apply’ - you will be prompted to complete a short CHM Recruit form before being redirected to complete your online application for this position.

No agencies please.

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