Head of Public Fundraising
Salary: £37,926 per annum
Contract: Full-time, Permanent
Take a lead role in Beat’s ambitious plans to grow income from the general public.
The purpose of this role is to maximise income generated by mass engagement public fundraising (Individual Giving and Community Fundraising), through deeper and longer-lasting supporter relationships.
The post-holder reports to the Director of Marketing & Income Generation and occupies a senior role within a 22 strong Marketing & Income Generation Directorate. As a member of the Senior Team, together with the Director and other team Heads, they contribute to wider planning and decision making for the directorate and champion the raising of supporter care standards across the charity. They will line manage a Community Fundraising Manager, who in turn manages three Community Fundraising Officers. They will also line manage a Fundraising Administrator, Fundraising Assistant and Individual Giving Officer.
The post-holder is responsible for raising £800,000 with around £500,000 coming from Community Fundraising and the remainder from Individual Giving (including legacy and In Memoriam). We have seen a massive increase in donors recruited in the last 12 months and require a creative and analytical seasoned fundraiser to maximise the new opportunities now opening.
The key responsibilities include:
- Achieve income targets and ROI, as agreed with Director of Marketing & Income Generation
- As part of the Senior Marketing & Income Generation Team (Director plus Heads of) contribute to improvements in Beat’s ability to engage new supporters, deepen relationships and raise increased and sustainable income – with a particular focus on supporter experience and donor care
- Provide high-quality line management and support to direct reports, championing Beat’s values and in line with our management principles
- Devise credible and costed growth strategies for Individual Giving (includes legacy and In Memoriam) and Community Fundraising, the latter by supporting the Community Fundraising Manager, who is responsible for the operational plan in this area
- Align systems and processes to optimise the quality of the supporter experience and the efficiency of our use of resources
- Support the Individual Giving Officer and, in collaboration with the Head of Marketing & Communications, develop campaigns and programmes which recruit new supporters, aid retention and include uplift activities
- Monitor income and expenditure, produce monthly analysis, prepare budgets and forecasts
- Develop data management systems and processes in relation to fundraising and marketing to the benefit of the whole Marketing and Income Generation directorate. Within this, oversee the management of the supporter CRM database, currently Raisers’ Edge
- Be an active member of the cross-organisation Data Protection Group. Ensure that supporter consent is recorded in line with General Data Protection Regulation (GDPR) requirements and that practice is in line with the expectations of the Fundraising Regulator
- Provide expertise and guidance on all matters relating to Gift Aid and liaise with the Finance team to ensure Gift Aid declarations are accurately made and stored
- Build strong internal networks with peers both inside and outside of Marketing and Income Generation to ensure that all work by your team is collaborative and effective in supporting needs and expectations
- Develop a network of contacts in the sector to learn and apply best practice
- Ensure the application and maintenance of Beat’s Vulnerable Supporters policies
- Ensure the effective triage of all fundraising enquiries into the Directorate and the effective processing of all fundraised income
For more information about the role and an informal chat about your suitability, please contact Philip Roethenbaugh (Director of Marketing & Income Generation).
To apply, please click the Apply button where you can download and complete the application form. Completed application forms should be returned by 9am on 14th July 2021.
If you have difficulty accessing or using this version of the application form or need to apply with a CV, please contact us before applying. Please note, we cannot accept CVs except by prior arrangement.
Shortlisted candidates will be informed by close of business on 15th July. Interviews will take place in the week commencing the 19th July, by Zoom.
(Please submit your application as soon as possible as we reserve the right to change the closing date of our vacancies.)
This vacancy is being advertised by Webrecruit. The services advertised by Webrecruit are those of an Employment Agency.
Other organisations may call this role Head of Fundraising, Fundraising Manager, or Head of Development.