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Marketing Manager

Stoke-on-Trent, Staffordshire
Up to £65,000
Closing date
8 Jul 2021
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Job Details

Here's why we think you should build your career at Michelin.
Our Purpose - Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tyres for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks and motorcycles.

Michelin also offers a full range of innovative services and solutions that help make mobility safer, more efficient and more environmentally friendly.

Job Description

  • For the team; communicate expectations, regular feedback, balance/monitor their workload and priorities. Empower and support the staff in challenging the norm. Develop and support the team as a whole, as well as individuals, addressing excellence and shortcomings.
  • Coordinate and deploy the brand strategy all the Tyre departments (B2B & B2C). Balance the needs and the priorities of individual business lines.
  • Manage marketing communication strategies and budgets.
  • Set and monitor all aspect of the marketing mix (i.e. integrated marketing communications, customer loyalty, product performance, etc)
  • Insight and Industry knowledge - Identify trends, competitors, opportunities, threats etc. Regular benchmarking analysis
  • Monitors and manages the effectiveness of distribution channel performance and ensures consistency across Business lines.
  • Multi-Channel Marketing - Identify and develop metrics to measure success, identify opportunities to increase conversion and value.
  • Marketing Planning - Drive strategic growth, assess the potential impact of wider environmental forces
  • Coordinate with departments, segments, and counterparts to ensure continuous alignment between organisational strategies and investments.
  • Marketing Strategy & metrics - Make recommendations to operationalise the marketing strategy. Develop metrics & KPIs to analyse data to inform the evaluation of the marketing strategy.
  • Pricing and Profitability Management - achieve revenue goals, perform profitability analysis and make recommendations to support decisions and actions.

The Successful Applicant

  • A Degree, preferably in marketing or a related field, or equivalent business experience
  • Experience of delivering on a marketing strategy.
  • Proven people manager, experienced in coaching and developing a team
  • Passion for all areas of Marketing but particularly Digital and eCommerce
  • Knowledge of market analysis, customer relations, budget management, needs analysis, and brand positioning
  • Strong IT skills, particularly Excel, PowerPoint, CRM and online tools.
  • Strong communication skills:
  • High degree of initiative and ability to work independently

What's on Offer

We are offering a competitive salary along with excellent benefits including a generous bonus and pension scheme.

Where specific UK qualifications are required we will take into account overseas equivalents. All third party applications will be forwarded to Michael Page.

Ref Code: MPSZJN0620212922058Z


Because we believe mobility is essential for human development, we constantly innovate to make it safer, more efficient and environmentally friendly for users around the world. We are firmly committed to offering our customers uncompromising quality - that's our priority.

Michelin brothers André and Édouard embarked on a great human and industrial odyssey in 1889 – to develop modern transport solutions that assisted freedom and economic development through ceaseless innovation. Since then the Michelin brand has been associated with many industry and world firsts.

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United Kingdom
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