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Media Manager

Employer
Comic Relief
Location
London (Central), London (Greater)
Salary
£37,600 - £41,000pa
Closing date
1 Jul 2021
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Job Details

Media Manager

£37,600 - £41,000pa

London and Currently Remote

Job Description

To lead national and regional media strategies that promote Comic Relief’s year-round fundraising activity – such as live events and high-profile campaigns, Red Nose Day and Sport Relief – and demonstrate the positive impact donations have in the UK and across the world.

To support the Media Lead and team to deliver quality media coverage and creative PR ideas that drive brand consideration and income, with a focus on engaging local/regional media across the nations for Red Nose Day, and both national and regional media outside of the campaign.

To offer senior level support to the Media Lead and the wider team to ensure plans are strategic and effective. To protect and enhance Comic Relief’s reputation, working closely with internal and external stakeholders when issues arise.

To build strong relationships internally and externally with media and partners.

To recruit and line manage campaign Media Officers. Line management will fluctuate across the year.                                                              

Key Responsibilities:

Lead national and regional media/PR strategies that promote Comic Relief’s year-round fundraising activity – such as live events and high-profile campaigns, Red Nose Day and Sport Relief – and demonstrate the positive impact donations have in the UK and across the world.

Develop and deliver creative, audience driven PR plans that are ambitious, effective, reflect organisational wide strategic objectives, and that are evaluated against KPIs. Support the continuous improvement of evaluation methods to show wider ROI on PR activity.

Develop and maintain strong relationships with key internal and external stakeholders, particularly within the BBC and regional media across the nations.

Lead and encourage creative thinking and new ideas across the team to find new, innovative ways to tell stories and promote the work of Comic Relief across broadcast, print, online and social media.

For Red Nose Day campaigns, lead Comic Relief’s regional media strategy – ensure regional PR content is creative, bespoke, engaging, and aligns with the wider Red Nose Day campaign. Support the integration of regional media across all projects, such as challenges and merchandise. Recruit and manage campaign Senior/Media Officers to deliver quality broadcast, print, online and social regional coverage that lands clear CTAs. This may include, but is not limited to, live events, stunts, case studies, schools, fundraiser stories, engaging influencers/talent in Comic Relief’s work, and promoting merchandise.

Outside of Red Nose Day campaigns, plan and deliver national and regional PR for a range of projects as required. This might include Sport Relief activity, planning project visits, events, new funding announcements, and projects that demonstrate how donations are spent.

Monitor the press regularly to identify appropriate opportunities and potential threats to the promotion of the work of Comic Relief. Work to protect and enhance Comic Relief’s reputation and work closely with internal and external stakeholders if issues arise.

Ensure editorial excellence in all press materials, proofing and ensuring quality of output.

Ensure the smooth and effective running of the Press Office. Join the on-call rota for after hours and weekend cover and take an active role in managing in-bound media enquiries alongside the wider team.

Line management responsibilities which will fluctuate throughout the year and increase during campaign periods. Deputise for the Media Lead where appropriate.

Essential Skills and Competencies:

  • Line management, including continuous professional development and performance management
  • Strong collaborative, relationship building and leadership skills
  • Excellent communication skills
  • Creativity
  • Be able to prioritise, motivate and offer clear direction
  • Good knowledge of PR evaluation methods
  • Proven experience of leading relevant successful consumer national and regional PR campaigns – that have gained broadcast, online, social and print coverage
  • Experience of working with talent/influencers
  • Experience and knowledge of the broadcast industry and experience and knowledge of the charity and fundraising sector is desirable
  • Willingness to travel across the UK as required
  • A commitment to Comic Relief and its core values and a strong team player

To apply please visit our website via the link and apply online.

Closing: 12:00pm, 1st Jul 2021 BST

Inclusivity at Comic Relief

We recognise diversity and inclusion are a source of strength in achieving our mission. We therefore welcome everyone, trusting what makes us different brings creativity, styles and experiences to help us collectively do our best work. That’s regardless of your gender, age, disability, religion, sexual orientation, and cultural identity. We especially welcome those from under-represented groups in modern grant-making and fundraising. We are on a journey, but if you join our team you will be part of a community that is committed to creating a diverse and inclusive environment where we want you to:

  • Be valued for being yourself
  • Do your best work, and be supported to break down barriers so you can succeed
  • Be heard, respected, and treated as an equal, whatever your level, experience or background
  • Be part of a team that is committed to making this happen – with our colleagues, partners, and contributors.

Comic Relief is committed to preventing and protecting all people from harm in their interactions with us. We expect all those that act in our name to uphold our approach to doing no harm.

Company

Our mission, thanks to our comedy heritage and the fantastic relationship we enjoy with the BBC, is 'positive change through the power of entertainment'.

And our biggest tool, in trying to achieve these two goals, is the ability to inspire people across the whole country especially those who don’t normally do charity - to do charity.

As the world has changed and become more complex over the last two decades, so Comic Relief has had to adapt and change too but the fundamentals remain the same - a just world free from poverty. In trying to achieve that vision we make this promise to the people who make those efforts possible - our supporters:

"In order to run itself in a professional and effective way Comic Relief incurs necessary costs. Raising funds, making grants and organisational overheads cost real money.

Despite these costs, Comic Relief is still able to promise that for every pound the charity gets directly from the public, a pound goes to help transform the lives of people living with poverty and social injustice. If Sport Relief raises £20 million, Comic Relief will spend at least £20 million doing just that.

It can make this promise because its operating budget is covered in cash or in kind from all types of supporters like corporate sponsors and donors, suppliers, generous individuals and government (including Gift Aid) as well as from investment income and interest"

AND IF YOU'VE GOT A FEW MINUTES TO SPARE HERE'S THE MORE DETAILED ANSWER:

Comic Relief is obviously a charity - but it's also a business too.

The money we raise is allocated to a wide range of grants and social investments aimed at delivering real and long-lasting change to the poorest, most vulnerable people at home and across the world; as well as informing the public and young people in particular about global citizenship and the underlying causes of extreme poverty.

That money comes in from a number of different sources. Traditional charitable fundraising obviously plays a vital role. The public contribute to Comic Relief's annual campaigns by raising money through sponsorship and by making donations online, by post, by telephone and through major banks and building societies. This support, from almost the very day Comic Relief was formed, has been both humbling and inspirational.

On the business side of things, Comic Relief works with key corporate partners to produce products and promotions that are profitable. The clearest example of this is the Red Nose that is the emblem of Red Nose Day.

Where possible these products tie-in with the charity's commitment to delivering benefits to poor farmers and producers. The Red Nose Day 2007 T-shirt for instance was made with fair trade cotton from Mali, Cameroon and Senegal and there will be a fair trade Maraba Bourbon coffee grown in Rwanda, a country to which Comic Relief has had a clear commitment since the appalling genocide of 1994.

Another way Comic Relief raises funds is via the creativity made available to the charity. Comedians from time to time offer access to key brands like Little Britain for commercial exploitation. The charity also develops and owns key sub-brands like Robbie the Reindeer and Monkey, both of which deliver a revenue too.

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