Individual Giving Associate

Comic Relief
London (Central), London (Greater)
£26,500 - £29,000pa
Closing date
24 Jun 2021

Job Details

Individual Giving Associate

£26,500 - £29,000pa

Location: London and Currently Remote

Job Description

This role is responsible for the day to day operational management of appeals, working closely with the Individual Giving Lead to undertake the delivery of the Individual Giving strategy for Comic Relief.

Key responsibilities:

  • Deliver agreed direct marketing, regular giving campaigns in consultation with the Individual Giving Lead across multi-channels focusing on digital, but also including print, social media, email, telemarketing
  • Work alongside Individual Giving Lead to plan and deliver campaigns, develop targeting and testing strategies to improve performance of the programme and increase learning, particularly in digital channels
  • Maintain project plans, and undertake accurate budget tracking
  • Assist with gathering resources, preparing key briefs and reviewing concepts
  • Build excellent working relationships with internal teams, as well as external agencies and suppliers
  • Produce data selection briefs and liaise with the wider fundraising team over segmentation and the supporter journey
  • Undertake ad-hoc analysis and insight gathering projects, in conjunction with Data Analysis and Audience Strategy teams

Essential Skills and Competencies:

  • Experience of delivering direct marketing campaigns or projects for a high-profile brand
  • Experience of digital marketing and fundraising campaigns
  • Worked effectively with creative studios and media agencies
  • Experience of marketing planning and tracking.
  • Strong interpersonal skills – used to working in a team
  • Effective Communications, written and oral
  • Influencing
  • Creative problem solving
  • Project management – role will require being very organised, and being able to prioritise
  • Microsoft Office

To apply please visit our website via the link and apply online.

Closing: 12:00pm, 24th Jun 2021 BST

Inclusivity at Comic Relief

We recognise diversity and inclusion are a source of strength in achieving our mission. We therefore welcome everyone, trusting what makes us different brings creativity, styles and experiences to help us collectively do our best work. That’s regardless of your gender, age, ethnicity, disability, religion, sexual orientation, and cultural identity. We especially welcome those from under-represented groups in modern grant-making and fundraising. We are on a journey, but if you join our team you will be part of a community that is committed to creating a diverse and inclusive environment where we want you to:

  • Be valued for being yourself
  • Do your best work, and be supported to break down barriers so you can succeed
  • Be heard, respected, and treated as an equal, whatever your level, experience or background
  • Be part of a team that is committed to making this happen – with our colleagues, partners, and contributors.

Comic Relief is committed to preventing and protecting all people from harm in their interactions with us. We expect all those that act in our name to uphold our approach to doing no harm.


Our mission, thanks to our comedy heritage and the fantastic relationship we enjoy with the BBC, is 'positive change through the power of entertainment'.

And our biggest tool, in trying to achieve these two goals, is the ability to inspire people across the whole country especially those who don’t normally do charity - to do charity.

As the world has changed and become more complex over the last two decades, so Comic Relief has had to adapt and change too but the fundamentals remain the same - a just world free from poverty. In trying to achieve that vision we make this promise to the people who make those efforts possible - our supporters:

"In order to run itself in a professional and effective way Comic Relief incurs necessary costs. Raising funds, making grants and organisational overheads cost real money.

Despite these costs, Comic Relief is still able to promise that for every pound the charity gets directly from the public, a pound goes to help transform the lives of people living with poverty and social injustice. If Sport Relief raises £20 million, Comic Relief will spend at least £20 million doing just that.

It can make this promise because its operating budget is covered in cash or in kind from all types of supporters like corporate sponsors and donors, suppliers, generous individuals and government (including Gift Aid) as well as from investment income and interest"


Comic Relief is obviously a charity - but it's also a business too.

The money we raise is allocated to a wide range of grants and social investments aimed at delivering real and long-lasting change to the poorest, most vulnerable people at home and across the world; as well as informing the public and young people in particular about global citizenship and the underlying causes of extreme poverty.

That money comes in from a number of different sources. Traditional charitable fundraising obviously plays a vital role. The public contribute to Comic Relief's annual campaigns by raising money through sponsorship and by making donations online, by post, by telephone and through major banks and building societies. This support, from almost the very day Comic Relief was formed, has been both humbling and inspirational.

On the business side of things, Comic Relief works with key corporate partners to produce products and promotions that are profitable. The clearest example of this is the Red Nose that is the emblem of Red Nose Day.

Where possible these products tie-in with the charity's commitment to delivering benefits to poor farmers and producers. The Red Nose Day 2007 T-shirt for instance was made with fair trade cotton from Mali, Cameroon and Senegal and there will be a fair trade Maraba Bourbon coffee grown in Rwanda, a country to which Comic Relief has had a clear commitment since the appalling genocide of 1994.

Another way Comic Relief raises funds is via the creativity made available to the charity. Comedians from time to time offer access to key brands like Little Britain for commercial exploitation. The charity also develops and owns key sub-brands like Robbie the Reindeer and Monkey, both of which deliver a revenue too.

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