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Digital Marketing Lead - Fundraising

Age UK
£40000 - £45000 per annum
Closing date
21 May 2021

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Job Details

There has never been a more important time to join the Age UK fundraising team. Against a backdrop of a broken social care system and millions already turning to Age UK for help, older people are amongst those hardest hit by the current pandemic. Age UK launched a sector leading emergency appeal that raised over £12 million to support the older people most in need. This year calls to our trusted Advice Line have doubled and requests for Telephone Friendship have trebled.

Our Fundraising team has a goal to grow our income beyond £60M in the next five years and our digital activities will be critical to us reaching our target. We are investing in an ambitious Fundraising strategy to help us deeply engage more supporters and partners in our work, so that we can be there for the millions of older people who need someone to turn to.

This is an exciting new role in the fundraising team at Age UK. We're a collegiate, bold and motivated fundraising division. We're looking for a Digital Marketing Lead to grow our digital fundraising (income generating) activities including paid social, email, Adwords, search and display to drive key audiences to engage with fundraising campaigns and products. This is an exciting opportunity for an individual who has experience working as a digital direct response specialist with a solid understanding of using audience insight for decision making. Could this be you?

All applications must be supported by a full cover letter, highlighting your relevant experience, transferrable skills and why you wish to work for Age UK.

In this role you will:

* Develop and work with teams to implement the digital fundraising strategy
* Be a digital fundraising expert for Individual Marketing, Innovation, Events, Major donors and Legacies.
* Create online user journey models with the Acquisition and Loyalty teams to build out holistic data driven conversion experiences.
* Report on digital fundraising activities to senior stakeholders.
* Use analytics, user research and audience insight to develop and optimise activity.
* Take a bold approach to innovation to engage online audiences including audience driven propositions.
* Focus on increasing email opt-in rates and email engagement across all activities.
* Continually test and learn to inform new product development.
* Responsible for effective line management of an Email Marketing Executive, Fundraising.
* Develop your management skills
* Have an understanding of Charity and Data Protection Regulation legislation relating to digital fundraising and marketing.

What we offer in return

* Flexibility - our employees work full-time, part-time and compressed hours.
* 26 days annual leave plus Bank Holidays and Annual leave purchase scheme
* Excellent pension scheme, life assurance, Simply Health cashback plan and EAP
* Annual Season Ticket loan (spread the cost of your commute)
* Cycle to work scheme

Additional Information

For a full list of benefits please click here

Age UK is an Equal Opportunities employer and positively encourages applications from suitably qualified and eligible candidates, regardless of age, sex, race, disability, sexual orientation, gender reassignment, religion or belief, marital/civil partnership status, or pregnancy and maternity. We guarantee an interview to disabled candidates who meet the minimum criteria. We welcome requests for flexible working.

Age UK is committed to safeguarding adults at risk, and children, from abuse and neglect. We expect everyone who works with us to share this commitment.

Early application is encouraged as we will review applications throughout the advertising period and reserve the right to close the advert at any time.

Age UK politely requests no contact from recruitment agencies or media sales. We do not accept speculative CVs from recruitment agencies nor accept the fees associated with them.


Age UK is the country's largest charity dedicated to helping everyone make the most of later life. We believe in a world where everyone can love later life and we work every day to achieve this.

We help more than 7m people every year, providing companionship, advice and support for older people who need it most.

Why we’re here

  • 2.9 million older people (65+) in Great Britain feel they have no one to turn to for help and support
  • 3.9 million older people in the UK agree the television is their main form of company
  • Nearly 1.2 million aged 65+ in England have unmet care needs
  • Over one third of people aged 60+ are worried about the cost of living
  • In low and middle income countries only 1 in 4 older people receive a pension

Our vision

Age UK's vision is to make the UK a great place to grow older.

We want everyone in later life to:

  • Have enough money
  • Enjoy life and feel well
  • Receive high-quality health and care
  • Be comfortable, safe and secure at home
  • Feel valued and able to participate

Our exciting initiatives

There are exciting projects happening in lots of departments right now. The Switched Off campaign and petition to save free TV for older people has over 600,000 signatures and generated lots of public awareness.

We are right in the middle of our Knit Off, which is part of this year’s Big Knit with Innocent Smoothies. We have a competition amongst staff teams for the best knitted hat, most hats, most strawberry hats and more, so hundreds of employees are knitting small hats in their spare time. It is actually really good fun!

Here are just a few:

  • Flexible working policies to help you maintain your work-life balance
  • Competitive salaries
  • 5 weeks holiday per year plus the option to buy 5 more days
  • 9% employer pension contributions
  • Healthcare cashback plan: money back for dental treatment, opticians and much more

Watch this short video to find out more about our employee benefits.


  • We hold running clubs for our London and Devon office staff and a champion softball team in London
  • Many of us enjoy quiz nights
  • We run inclusive working groups such as our Staff Carers Group, which is a support group for staff who are also carers.
  • Our offices are adorned with hundreds of tiny knitted woolly hats

Why work for us?

  • We have a welcoming and supportive workplace where we recognise a job well done and a team making a real difference to older people's lives
  • We are a top 10 charity employer according to research by Indeed into employee satisfaction
  • We are accredited by the Investors in People scheme
  • We are members of the Employers Network for Equality and Inclusion, and in the top 40 inclusive employers in the UK

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