Senior Fundraiser

Weston House - London
£29,500 - £33,245 Plus London Weighting
Closing date
16 May 2021

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Fundraising, Supporter Development
Children & Youth, Social Care & Welfare
Full Time

Job Details

OB TITLE: Senior Fundraiser, Supporter Development 

DIRECTORATE: Income Generation

DEPARTMENT: Individual Giving

SALARY: £29,500-£33,245 (plus Inner London Weighting)

TERM: 12 months fixed term maternity cover.

DATE: April 2021 

Context and background

The NSPCC is looking for an experienced, and enthusiastic senior fundraiser to join their team for 12 months to cover maternity leave. Reporting to the Fundraising Manager responsible for welcome and loyalty, as well as other programmes, the successful candidate will be responsible for developing supporter engagement strategies and ways of working that compliment and optimise audience fundraising strategies, brand and acquisition spend and press and media coverage.

The Supporter Development team focusses on engaging existing supporters to build loyalty and maximise long term income for the NSPCC. Covid-19 has given us an opportunity to change the way in which we engage with our supporters, enabling us to communications regularly with relevant and engaging content, we are looking for someone who can help us build on this and instill a new way of planning and generating this content. The ideal candidate will be confident in developing loyalty and engagement strategies as well as developing engaging online and offline content. They will also be confident in monitoring and evaluating campaign and strategy effectiveness across different audiences.

Specifically the person in this role will be responsible for:

  • Work with fundraising managers to develop supporter engagement journeys to compliment and improve fundraising strategies
  • Engage with Acquisition, Brand, Press and other marketing teams to identify themes and content to develop a narrative for supporters, whilst optimising on the charities marketing spend and resource
  • Work with members of the Supporter Development team to develop content to support agreed journeys
  • Work with Supporter Engagement team to maximise cross sell opportunities and data selections

Ideally we are looking for someone with experience in the following:

  • Developing audience led engagement strategies and content
  • Proven ability to build, manage and develop positive and fruitful relationships within an organisation and externally and achieve objectives through these relationships
  • Ability to develop content strategy and generate engaging online content
  • Direct marketing (preferably within fundraising,) to include direct experience of campaign managing a range of direct marketing activities including direct mail, email and telephone.
  • Management of creative (external agencies and internal team)
  • Monitoring and reporting of results and other financial data
  • Success in delivering results as set out in a team or departmental plan.
  • Working with data for fundraising purposes, experience should either be in using a database to select and segment data or experience of producing briefs to do so.
  • Experience in using Windows-based software packages including word processing, spread sheets, email and the internet, in order to deliver tasks and projects.

If this sounds like you, we’d love to hear from you.


NSPCC (the National Society for the Prevention of Cruelty to Children) is a large national charity which campaigns to end child abuse and provides a range of services to children, young people and families throughout Great Britain, Northern Ireland and the Channel Islands. NSPCC has 1,830 employees, 11,000 volunteers and an annual income of £134 million. Founded in 1884, NSPCC is governed by Royal Charter, first granted by Queen Victoria in 1895.

NSPCC specialises in child protection. It is the only UK children’s charity with statutory powers to intervene on behalf of children, powers which have existed for more than a century. In England, Wales and Northern Ireland, only local authorities and the NSPCC can apply to a court for a care, supervision, or child assessment order.

NSPCC provides 24/7 helplines for both adults and children. The NSPCC helpline supports thousands of parents, professionals and families. Adults can contact by phone or online in order to get advice or share their concerns about a child, anonymously if necessary. The helpline is staffed by professional practitioners with backgrounds in areas such as teaching, health and social work. Professionals such as teachers and doctors are also encouraged to contact the helpline for information and guidance. NSPCC says the number of calls and online contacts to the helpline is increasing year by year.

ChildLine, NSPCC’s free 24/7 counselling service for children, marks its 30th anniversary during 2016. Trained ChildLine counsellors talk to children, helping them with any problems they're facing. In 2014-15, there were nearly 300,000 counselling sessions carried out between young people and ChildLine. The most common issues were family relationships, low self-esteem and unhappiness, abuse, bullying and online bullying and self-harm.

NSPCC also has over 40 service centres across the UK and the Channel Islands. At these centres, the charity works directly with children and families on a range of issues, such as protecting children from sexual abuse, drugs and alcohol misuse and neglect.

The charity also visits 9-11 year olds in schools across the country through the NSPCC Schools Service, helping them to understand what abuse is and giving them the confidence to speak out and seek help if they ever need it.

In addition to its London headquarters, NSPCC has regional offices in Luton (East of England region), Gillingham (London & South East region), Leeds (Northern region), Birmingham (West Midlands region), Plymouth (South West region), St Helier (Jersey), Belfast (Northern Ireland) and Glasgow (Scotland).

Find Us
020 7825 2505
Weston House,
42 Curtain Road,

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