Senior Direct Marketing Executive - Acquisition

Employer
Age UK
Location
London
Salary
£28000 - £32000 per annum
Closing date
13 May 2021

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Job Details

There has never been a more exciting time to join Age UK. Last year, our Fundraising team raised over £50M and we are investing in an ambitious Fundraising strategy to help us deeply engage more supporters and partners in our work, so that we can be there for even more older people who need someone to turn to.

We're looking for someone to join our Individual Marketing Acquisition team who will attract new supporters to support us financially for the first time and win back those that have lapsed, which is pivotal to the success of our strategy. The Acquisition team work across a variety of direct marketing channels to deliver campaigns, develop new propositions and new fundraising products. Using audience insight we find the moments that are important for potential supporters and understand their motivations to best engage them with our cause.

This is an exciting opportunity for an individual who has experience working as a marketing campaign manager in a dynamic and fast-paced environment. In this role you will be able to develop your direct marketing skills and product development skills whilst working as part of an ambitious and collegiate individual marketing team.

This opportunity would best suit a direct marketer who has experience acquiring new/winning back customers/supporters and driving revenue/sales increases as well as experience managing large direct response campaigns. We're looking for someone who is a creative and passionate team player with a keen eye for detail.

You will be:

* Responsible for delivering elements of the Acquisition strategy.
* Delivering campaigns autonomously or as part of an integrated approach across fundraising and the wider Age UK group.
* Developing excellent supporter journeys for new financial supporters to ensure supporters feel appropriately thanked and welcomed.
* Taking a bold approach to innovation to find new ways to engage new audiences and improve existing ones.
* Using audience insight to inform supporter engagement decisions.
* Working closely with the wider Individual Marketing team in the development of future fundraising strategies.
* Working with internal teams and external agencies
* Completing financial reporting for your campaigns

What we offer in return

* Competitive salary, 26 days annual leave + bank holidays + annual leave purchase scheme.
* Excellent pension scheme, life assurance, Simply Health cashback plan and EAP.
* Car Benefit Scheme, Cycle to Work Scheme and Season Ticket Loan.
* Techscheme - buy any tech from Apple or Currys, up to £1000, and spread the cost over 12 months, interest free
* Discount on Gym Membership and Go Sweat Fitness & Wellbeing Benefit.
* You Did It Awards - recognition awards from £100-250.

Additional Information

For a full list of benefits please click here https://www.ageuk.org.uk/about-us/jobs/employee-benefits/

Age UK is an Equal Opportunities employer and positively encourages applications from suitably qualified and eligible candidates, regardless of age, sex, race, disability, sexual orientation, gender reassignment, religion or belief, marital/civil partnership status, or pregnancy and maternity. We guarantee an interview to disabled candidates who meet the minimum criteria. We welcome requests for flexible working.

Age UK is committed to safeguarding adults at risk, and children, from abuse and neglect. We expect everyone who works with us to share this commitment.

Early application is encouraged as we will review applications throughout the advertising period and reserve the right to close the advert at any time.

Age UK politely requests no contact from recruitment agencies or media sales. We do not accept speculative CVs from recruitment agencies nor accept the fees associated with them.

Company

Age UK is the country's largest charity dedicated to helping everyone make the most of later life. We believe in a world where everyone can love later life and we work every day to achieve this.

We help more than 7m people every year, providing companionship, advice and support for older people who need it most.

Why we’re here

  • 2.9 million older people (65+) in Great Britain feel they have no one to turn to for help and support
  • 3.9 million older people in the UK agree the television is their main form of company
  • Nearly 1.2 million aged 65+ in England have unmet care needs
  • Over one third of people aged 60+ are worried about the cost of living
  • In low and middle income countries only 1 in 4 older people receive a pension

Our vision

Age UK's vision is to make the UK a great place to grow older.

We want everyone in later life to:

  • Have enough money
  • Enjoy life and feel well
  • Receive high-quality health and care
  • Be comfortable, safe and secure at home
  • Feel valued and able to participate

Our exciting initiatives

There are exciting projects happening in lots of departments right now. The Switched Off campaign and petition to save free TV for older people has over 600,000 signatures and generated lots of public awareness.

We are right in the middle of our Knit Off, which is part of this year’s Big Knit with Innocent Smoothies. We have a competition amongst staff teams for the best knitted hat, most hats, most strawberry hats and more, so hundreds of employees are knitting small hats in their spare time. It is actually really good fun!

Perks
Here are just a few:

  • Flexible working policies to help you maintain your work-life balance
  • Competitive salaries
  • 5 weeks holiday per year plus the option to buy 5 more days
  • 9% employer pension contributions
  • Healthcare cashback plan: money back for dental treatment, opticians and much more

Watch this short video to find out more about our employee benefits.

Quirks

  • We hold running clubs for our London and Devon office staff and a champion softball team in London
  • Many of us enjoy quiz nights
  • We run inclusive working groups such as our Staff Carers Group, which is a support group for staff who are also carers.
  • Our offices are adorned with hundreds of tiny knitted woolly hats

Why work for us?

  • We have a welcoming and supportive workplace where we recognise a job well done and a team making a real difference to older people's lives
  • We are a top 10 charity employer according to research by Indeed into employee satisfaction
  • We are accredited by the Investors in People scheme
  • We are members of the Employers Network for Equality and Inclusion, and in the top 40 inclusive employers in the UK

Read our latest articles on ThirdSector.co.uk: 

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