Brand and Content Manager

Guy's and St Thomas' Foundation
London (Central), London (Greater)
£40,000-£50,000 plus excellent benefits
Closing date
30 May 2021
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Job Details

This new, permanent role will help transform the way the organisation produces content under its two business-to-business brands, Guy's & St Thomas' Foundation and Impact on Urban Health. You will be bedding in and developing them further, translating them into powerful content, and helping to realise the best possible return on investment. The role is part of a new Brand, Content and Corporate Communications team created to embed, champion and safeguard the brands across everything they do, from excellent content to spot on internal communications.

The Brand and Content Manager will be responsible for:

  • Developing and leading the delivery of the brand and content strategies to cement positioning and grow engagement with key national and international audiences
  • Line managing 1 person (a content lead)
  • Setting the creative direction for branded content, ensuring the effectiveness and impact of all their outputs
  • Helping embed their two B2B brands with their distinct tone of voice, supporting colleagues, contractors and partners to understand and use them confidently
  • Upholding and demonstrating their commitment to diversity, equity and inclusion in all uses of their brand and content production
  • Identifying and managing proportionate brand tracking and audience engagement for their two B2B brands, identifying and responding to learnings and reporting on key measures
  • Commissioning and leading projects to understand key audiences and how to best deliver on their brands' promises
  • Recruiting, briefing and managing a roster of freelancers across all areas of content production, including copywriting, design, illustration, photography and film
  • Building strong relationships with colleagues in the communications directorate and beyond to ensure the success of their new structure

The Successful Applicant

  • The key qualities needed for the Brand and Content Manager are:
  • Able to translate creative vision into actionable briefs
  • Experience within a B2B brand
  • Excellent at building relationships and negotiating
  • Excellent written and verbal communications skills, and a confident storyteller
  • Interested in trends and new practice around brand engagement and management
  • Comfortable with emerging ways of working and working across teams
  • Flexible to work from their London office
  • Ideally experience within the not for profit charity sector

What's on Offer?

£45K plus excellent benefits

Where specific UK qualifications are required we will take into account overseas equivalents. All third party applications will be forwarded to Michael Page.

Ref Code: MPSZJN -042021-2564558Z


At Guy’s & St Thomas’ Foundation, our mission is clear – to build the foundations of a healthier society.

For over 500 years, we’ve been a constant in London’s ever-changing landscape, at the leading edge of health.

Our home in the heart of a global city is vibrant and diverse, but it is also a place with stark health inequity.

Our commitment and work are backed by our endowment, which allows us to take a long-term view while addressing the real and urgent health issues of today. Our focus is on backing people and ideas to drive more equitable health.

We invest, partner, engage and influence to come at big health challenges from all angles. Through our family of forward-looking organisations, we collaborate with our communities, partners and hospitals, and use our assets to transform lives.

Across everything we do, we look to increase our impact by sharing and connecting with others working on better health – from our part of the city to cities around the world. Because a healthier society is our collective endeavour.

Previously known as Guy’s and St Thomas’ Charity, we are a registered charity (no. 1160316) and a company limited by guarantee registered in England and Wales (no. 9341980).

Our organisations

Find Us
020 7089 4550
Francis House
9 King's Head Yard
United Kingdom
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