Children North East exists because growing up can be hard. We work with babies, children and young people through the rollercoaster of growing up in their families, schools and communities. For 130 years we have been working with children and young people in their families, schools and communities to ensure they grow up healthy and happy. Our support services focus on those periods in growing up when a little help can make a big difference to a child’s life and future. They are also the periods where if things go wrong they are likely to have a far-reaching detrimental effect on the child.
We are looking to appoint a Digital Fundraising Officer (12 Month Contract) to carry out the following;
To coordinate and support the digital income generation activities of the organisation, including events, campaigns and appeals.
To lead on the expansion of the charity’s online shop to secure sales and raise income.
To work with fundraising colleagues to coordinate digital fundraising activities in line with wider fundraising plans.
To work with communications colleagues to promote digital fundraising opportunities and the online shop products to existing and new audiences to secure support and income.
To work in line with the Fundraising and Communications Team strategic plans.
To proactively work towards the Fundraising and Communications Team digital fundraising targets and within team budgets.
To be accountable to the Line Manager for the delivery of the organisation’s digital fundraising activities including events, campaigns and appeals.
To collaborate with fundraising staff to develop and deliver a calendar of digital fundraising activities taking place to raise income for Children North East, in line with the team fundraising strategy, targets and budgets.
To increase the digital fundraising income of the charity, securing donations and sign ups to digital fundraising events, and sponsorship income to raise funds.
To manage and expand the charity’s online shop to be active throughout the year, including managing stock levels, securing new products and arranging delivery of parcels to customers.
To work closely with communications staff to utilise the charity’s communications channels, including website, social media and newsletter, to promote activities and secure support.
To expand the charity’s use of digital advertising including on social media channels to secure support and income.
To utilise new and existing income generation platforms to raise funds, including JustGiving and Give Penny.
To secure volunteer and student support to increase capacity available for digital fundraising activities.
To reach new and existing audiences through digital fundraising plans.
Experience, Knowledge and Skills Essential:
Substantial experience of digital fundraising.
Achieving fundraising targets.
Stewardship with a range of charity donors and supporters.
Experience of website back-end and social media platforms.
Experience of working with Microsoft Office applications.
Excellent communication skills both written and verbal for a wide range of purposes and audience.
Creative and innovative.
Excellent time management skills.
Knowledge of fundraising law and regulations, and good understanding of GDPR requirements.
Able to meet the travel requirements of the post.
Able to work in a challenging and changing environment.
Share the behaviours/values/aims/objectives of Children North East.
Able to work flexibly to meet the requirements of the post.
Commitment to own development in the post; including willingness to undertake further training as required.
Experience of digital advertising.
Experience in working with external agencies, such as digital media and creative agencies.
Design and creative skills.
Donor and audience segmentation and analysis.
Experience of working in a children’s charity.
Excellent interpersonal skills and networking with a range of existing and potential donors and supporters.