Senior Director of Markets and Communications

Aquaculture Stewardship Council
London Office + Homeworking
£130-£150k plus benefits
Closing date
3 May 2021
You need to sign in or create an account to save a job.

Job Details

ASC is an independent, not-for-profit organisation established in 2010 to set and operate global standards for responsible aquaculture. The ASC is a growing organisation. We have around 75 people working from various countries, including the Netherlands, UK, Germany, Spain, Australia, Japan, China, Japan, Thailand, Indonesia, Vietnam, Brazil and the US. There are four functional Departments covering: Markets and Communication, Standards and Science, Programme Assurance and the Resources and Governance Group. Although staff work primarily from home, we operate offices in Utrecht (NL) and in London (UK).

Job Description

The Senior Director of Markets and Communications will provide leadership and direction, accountable for the outcomes of three teams each led by a Director responsible for: marketing and corporate communications, market development and market research and insight.

This role has 3 direct reports and leads a wider team of 35 people.

75% of time will be spent across the three areas and the remainder of time will be supporting the organisation at the executive level, in administration, working directly with the CEO to build the ASC as a marketing organisation, expanding its global market presence over time, and representing the organisation at the highest level, deputising for the CEO as necessary.

In this capacity the Senior Director will work as part of the cross functional senior executive and management teams to deliver the ASC value proposition, brand, business model and the adoption of a marketing orientation across the ASC organisation. Close collaboration with the Standards and Science and the Programme Assurance Teams (essentially the home of ASC's product development) to facilitate alignment with the Marketing Strategy will be essential.

Duties include:

  • Lead the marketing, communications, market development and marketing research and insight functions to drive programme uptake and perceived value of the ASC brand in key markets and beyond;
  • Oversee the development and execution of specified marketing and business development strategies to drive the growth in adoption of ASC certification and improvement activities across all audiences,
  • Ensure the continued development of ASC as a thought leader and a trusted, innovative, marketing organisation.

Key elements:

  • Strategy and Planning - contribution to organisation-wide strategic planning, ensuring marketing insights regards uptake of ASC's value proposition, brand, markets and consumer and influencer communication strategies are brought to the table.
  • Brand Development - as steward of the ASC brand, direct work on ongoing brand development and uptake into marketing, communications, market development, audience engagement and communications.
  • Create and tell brand stories that improve how the ASC Brand is perceived across all consumers, commercial partners, producers, and influencers in all prioritised geographies.
  • Marketing and Corporate Communications - improved communications that utilise data insights and analytics.

The Successful Applicant

The following criteria is essential:

  • Experience leading the marketing functions of a medium-sized organisation undergoing change. This will include international market development and brand management experience from a food or consumer packaged goods company; ideally with premium, natural, organic or speciality foods.
  • Recent, direct involvement in business development with major accounts.
  • Experience and understanding of differences in culture, business, marketing, and regulation across an international remit.
  • Ability to negotiate and influence skilfully, promote and sell ideas persuasively and close transactions with mutually beneficial results.

What's on Offer

ASC is a virtual organisation but do have a London office if you would like to have a combination of home and office working.

£130-£150K plus benefits

Where specific UK qualifications are required we will take into account overseas equivalents. All third party applications will be forwarded to Michael Page.

Ref Code: MPSZJN0320212178821Z


We work with scientists, conservation groups, NGOs, aquaculture producers, seafood processors, retail and foodservice companies and consumers to recognise and reward responsible aquaculture.

The rapid rise in demand for farmed fish presents its own problems. When aquaculture is not well managed, it can have a range of adverse impacts, including poor site management, water pollution, disruption of local ecosystems and poor working conditions. The faster the aquaculture industry grows, the greater its potential impact on the environment and local communities.

Now is the time to address these issues. By promoting better managed fish farming we can meet the growing demand while minimising negative environmental and social impacts.

Our programme promotes industry best practice to minimise the environmental and social footprint of commercial aquaculture. Through our consumer label we promote certified responsibly farmed products in the marketplace.

The ASC Standards are developed in line with Food and Agriculture Organisation (FAO) of the United Nations Guidelines and is the only aquaculture certification scheme to be recognised as a full member of the ISEAL Alliance Code of Good Practice for Setting Social and Environmental Standards, which requires inclusive and transparent standard setting.

Find Us
United Kingdom
You need to sign in or create an account to save a job.

Get job alerts

Create a job alert and receive personalised job recommendations straight to your inbox.

Create alert