Job title: Campaign Manager – Subscription Lotteries

Region: London

Directorate: Fundraising

Contract: Permanent, Full Time - 35 hours per week

Salary: £30,600 - £32,300 gross per annum plus £4,452 London Weighting

About The Royal British Legion

The Legion is at the heart of a national network that supports our Armed Forces community through thick and thin – ensuring their unique contribution is never forgotten. We’ve been here since 1921 and we’ll be here as long as they need us.

Our Values and Behaviours

Does the following describe you?

• An experienced campaign manager with a desire to manage the communications to the Royal British Legions’ passionate supporters.
• A desire to provide a great customer service and support to our committed supporters through improved supporter journeys.
• Enjoy and thrive in working in large teams and with others.
• Passionate about supporting the Armed Forces community and honouring their contribution.
• Come to work each day to be the best you can and to learn and develop.
• A great listener and collaborator, with fantastic project management skills.
• Highly organised, able to manage multiple projects, campaigns, and projects at once.
• An encourager, eager to share your knowledge and experience to help others and grow.
• A forward thinker, keen to learn from past performances to effect positive change both in your work and your own personal development.

If so then we would like to hear from you ….

The Role

The Royal British Legion is looking for an experienced Campaign Manager to join its Individual Giving Fundraising team.

Sitting within the Supporter Development and Engagement team and reporting into the Product Manager for Regular Giving and Lotteries, the Campaign Manager: Subscription Lotteries will be responsible for managing The Royal British Legion’s Subscription Lotteries Regular Giving programmes, including marketing and communications to existing regular givers and other supporters to optimise income and retention.

The Subscription Lotteries regular giving programme currently consists of the supporter journeys of the Poppy Lottery weekly lottery and the subscription quarterly raffle products.

You will be responsible for developing and managing communications to existing regular givers within these products, aimed at offering an excellent supporter experience, and maximising retention. You will also organise marketing activity aimed growing the number of regular givers from within the existing Legion supporter database.

You will plan and manage campaigns end to end, using a range of marketing channels including direct mail, email, telephone, SMS, and digital channels. Working with the Product Manager for Regular Giving and Lotteries you will also develop long-term strategies, budgets and targets for this important programme.

Day to day you will also lead on improving the processes around the subscription lottery products, ensuring they are compliant with gambling commission regulations and internal policies.

The successful candidate will have a degree level qualification or equivalent relevant experience, with a particular focus on planning and managing complex direct marketing campaigns. You will also have experience of managing suppliers, managing budgets and forecasting, analysing results and using insight to inform strategy and campaign plans.

You will be a strong team player who can lead and manage multiple projects at once with varying levels of support across the organisation.  You must be highly organised, able to manage multiple projects and campaigns at once to a high level and have a positive attitude towards continuous development and change.  Strong critical thinking skills are essential ensuing all decision making is based on insight.

If successful you will be part of a positive and enthusiastic individual giving team who all play an active part in each other’s roles, providing support, advice, and guidance throughout your working life.

The role is primarily office based in Borough High Street, London, with occasional work from other Legion premises, however due to the COVID 19 pandemic the team are currently all working from home.  This role would likely begin working from home and then follow organisational guidelines on returning to the office and homeworking policies, with potential opportunities to continue to work from home on a regular basis going forward.

How to Apply

Please apply by clicking ‘Apply online’.

Closing date for this role is: Monday 1^st March 2021, 11:59 pm. 

We reserve the right to close this vacancy when we are in receipt of sufficient applications. Should you wish to apply for this post you are advised to complete and submit your application form as soon as possible.