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Digital Fundraising Insight and Optimisation Lead

Haywards Heath, West Sussex
£31,000 - £39,000
Closing date
23 Feb 2021

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Job Details

Sightsavers is looking for a Digital Fundraising Insight and Optimisation Lead who will continue to maximise the effectiveness of our online fundraising by leading our conversion rate optimisation programme and developing and implementing a testing strategy for activity across channels, platforms and countries where Sightsavers fundraises.

Salary: £31,000 - £39,000

Location: Haywards Heath, West Sussex – with some flexibility

Contract: Permanent

About the role:

This is a fantastic opportunity to join a friendly and high performing team. As this is a new position, you can help shape the direction of the role and really make your mark.

You will have the opportunity to make a big impact on the fundraising programme and so your skills will contribute to the on-going global mission.

Currently the team are working from home with flexible working likely continue, so we can consider remote working applications. When the office reopens you will be required to attend regular meetings at our offices in Haywards Heath but won’t need to be there every day.

About you:

We need a data and results driven individual who has experience of running activity to monitor, test and improve performance across platforms.

You will have the ability to spot trends and identify opportunities to improve performance and aid decision making with a proven track record of generating results.

You will be comfortable working across teams and communicating complex information in an accessible way with the communication skills to influence stakeholders at all levels.

Solid experience of managing supplier relationships and experience of working with web developers and other technical stakeholders is vital.

About us:

Sightsavers works to eliminate avoidable blindness and promote the rights of people with disabilities. We’re proud to be a leader in our field. We are one of only nine charities ranked as ‘high performance’ by the UK’s Department for International Development, and are one of US evaluator GiveWell‘s top charities.

Our Digital Fundraising Team are responsible for maximising income, supporter recruitment and retention globally, across digital channels.    

We offer a supportive and flexible work environment. We offer season ticket loans to staff, access to further discounts on train travel and other practical benefits.

Closing date: 23 February 2021

We anticipate that remote interviews will take place in early March 2021. Please read the job description for full details

As an equal opportunity employer, we actively encourage applications from all sections of the community.  Qualified people living with a disability are particularly encouraged to apply.


Sightsavers Head Office

35 Perrymount Road,
Haywards Heath,
West Sussex RH16 3BW

Postal Address

Bumpers Way,
Bumpers Farm,
Chippenham SN14 6NG

Sightsavers is an international charity that works in more than 30 countries around the world to eliminate avoidable blindness and support people with visual impairments to live independently. Sightsavers is headquartered in the UK and has over 400 employees. It also has branches in Norway, Sweden, Ireland, Italy, India, the United States and the United Arab Emirates.

Sightsavers works with partners in order to provide a comprehensive range of eye care services. In 2013, Sightsavers' projects provided eye health examinations for nearly 14 million people, performed 300,000 eye operations, and treated over 100 million people for neglected tropical diseases.

People are also referred for treatment to prevent blindness or restore sight. Through community volunteers in developing countries, Sightsavers distributes medication to prevent blinding diseases. The charity also trains eye care workers and surgeons and funds operations.

Of the 30 countries Sightsavers works in, 23 are in Africa. These include Mozambique, Mali, Liberia and Kenya. Sightsavers is also present in India, Bangladesh, Pakistan, Sri Lanka and the Caribbean.

In addition to its medical work, Sightsavers works with partners in order to train specialist teaching staff and supply glasses, Braille kits and other learning tools. The charity aims to educate communities and reduce stigma around visual impairment and blindness. Through its work, people with visual impairments and other disabilities are supported to live independently, get an education and earn an income.

Sightsavers is also a campaigning organisation, working with national governments to tackle the root causes of avoidable blindness, such as lack of access to clean water and sanitation facilities. The charity’s ‘Put us in the Picture campaign calls on the international community to make global development inclusive of the world’s 800m people with disabilities. The campaign’s vision is for all people to have equal access to employment, education, healthcare and participation in society.

Backing up Sightsavers’ work around the world is a strong research capability. Research and policy work revolves around three priorities – health, education and social inclusion. Gathering and disseminating sound research evidence helps to ensure the charity’s programmes meet the needs of the people they are designed to serve. Research evidence is also a strong tool when advocating for policy changes with governments.

Sightsavers has many partners that assist with its aim of eliminating avoidable blindness and may also provide funding. Partners include the UK government’s Department for International Development, the European Union and the Bill & Melinda Gates Foundation.

Read our latest article on Third Sector: Sightsavers: Work for an award-winning charity tackling blindness worldwide

Find Us
01444 446600
35 Perrymount Road,
Haywards Heath,
RH16 3BW
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