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Direct Marketing Manager – Legacies

You will have the flexibility to work from home or from any number of offices
£26,212 - £29,321 Per Annum
Closing date
17 Jan 2021

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Job Details

Direct Marketing Manager – Legacies
Location: Flexible
Salary: £26,212 - £29,321 Per Annum
Benefit: Pension, Life Assurance, 26 days annual leave, flexible working

Do you have the passion, skills and experience to lead the delivery of a range of complex, multi-channel direct marketing campaigns, helping us achieve our vision to save nature?

The RSPB vision is a country richer in nature where wild birds and other wildlife are no longer declining. Nature will be being restored and enriching people's lives. We will have a world that guarantees future generations clean air and water, a stable climate, rich and varied wildlife and a robust and sustainable economy.

This is a great opportunity for a driven and talented Direct Marketing Manager to join our Legacy Team.

You will have extensive experience in leading direct marketing campaigns and projects using recognised project management tools, and a track record of delivering these projects on time and to budget.

Strong interpersonal and communications skills are essential as you build and manage relationships with marketing agencies, suppliers and colleagues across the RSPB.

Excellent attention to detail, organisation skills and time management are essential attributes, alongside a logical and methodical way of working.

The team is dispersed across the UK, yet connected and supportive. This will require you to work to your own initiative with clear priorities and work programmes established. You will be required to work flexibly on projects, with a requirement to travel occasionally (when safe to do so). You will have the flexibility to work from home or from any number of offices (again, when safe to do so).

What’s the role about

The focus of the role will be to deliver the annual Legacy and In Memoriam marketing strategy, media and communication plan to achieve financial and engagement objectives.

Other key result areas for the role will include:

  • Plan and deliver multi-channel fundraising and supporter communications that target defined audiences in order to showcase the work of the RSPB and deliver maximum return on investment.
  • Ensure that fundraising communications meet all legally required standards as a minimum to mitigate brand and reputational risks.
  • Forecast and manage expenditure budgets in excess of £500,000 to achieve targets and deliver income to enable our conservation work.
  • Identify and drive forward proposition development, innovation and testing within product areas and communication channels that help unlock support and provide financial growth for our conservation work.
  • Brief and manage external suppliers to ensure all activity delivered on RSPB’s behalf is of the highest standard, legally compliant and meets our brand guidelines.
  • Analyse and report campaign and product performance so that key stakeholders are up-to-date with progress against financial targets.

What we need from you

We need someone who is highly organised, self-motivated, has excellent attention to detail and can work to tight deadlines. The role will involve working collaboratively with internal teams including supporter services, campaign developers, print production, fulfilment, finance, ensuring they have relevant information on all campaigns.

Candidates will be required to demonstrate experience of successfully delivering end to end multi-channel direct marketing campaigns on time and to budget in a high-profile environment.

Essential knowledge

  • Excellent understanding of the steps involved in planning and delivering multi-channel direct marketing campaigns
  • Direct marketing sector developments, legal requirements and best practice
  • In depth knowledge of direct marketing techniques – testing, profiling, segmentation, return on investment, cost per contact etc. to achieve the most effective campaign results
  • Charity sector developments and best practice

Essential skills

  • Ability to inspire others and provide a strong leadership presence in meetings
  • Ability to manage complex budgets
  • Comfortable with analysis and metrics to constantly improve campaign performance
  • Strong creative sense and able to assess the measures that will maximise response
  • Ability to create compelling propositions for our target audiences

Essential experience

  • Leading multiple stakeholders and internal departments to deliver campaigns
  • Project and campaign management
  • Writing briefing documents for creative work and project delivery
  • Interpreting data and trends, with the ability to analyse and report on results
  • Managing conflicting priorities

Desirable qualifications, knowledge, skills and experience

  • Has worked in environment/conservation
  • Has worked in not-for-profit / charity
  • Has an additional marketing related qualification (Institute of Direct Marketing, Chartered Institute of Marketing etc.)

Closing date: 23:59, 17 January 2021


If you would like to find out more about this position and to apply, please click the Apply button to be directed to our website where you can complete your application for this position.

No agencies please.


The RSPB (the Royal Society for the Protection of Birds) is a large, national charity dedicated to the conservation of birds and other wildlife and the environments on which they depend. Founded in 1889, the RSPB has more than a million members, over 2,000 employees and 13,500 volunteers. RSPB’s UK headquarters are in Bedfordshire and it has an annual income of nearly £133 million.

RSPB carries out conservation work in many different areas. It runs a network of 200 nature reserves covering almost 13,000 hectares, which are home to 80% of the UK’s rarest or most threatened bird species. It works with farmers to identify wildlife friendly farming methods, researches bird populations and partners with international conservation organisations.

RSPB is also an advocacy organisation, lobbying the government on diverse topics such as planning, wind farms and economics. It has a UK headquarters, three national offices and nine offices in the English regions. Its million-plus members, 200,000 of whom are youth members, make it the largest conservation organisation in the UK. RSPB also has 150 local groups and more than 80 youth groups. It has a volunteer to staff ratio of 6:1.

The charity was founded in Manchester in 1889 as the Plumage League (initially as a campaign against the killing of birds for the fashion industry). It received a Royal Charter in 1904, becoming the ‘Royal Society for the Protection of Birds’. RSPB moved to its present headquarters in Sandy, Bedfordshire, in 1961.

One of the RSPB’s most popular activities, carried out for children since 1979 and for adults since 2001, is the Big Garden Birdwatch. The Birdwatch is an annual data collection of bird populations that takes place every January. In 2016, 519,000 people were involved, counting over 8 million birds. The Birdwatch enables RSPB to build a picture of garden wildlife across the UK. It has shown, for instance, that the sparrow population has declined by 60% since 1979.

RSPB also urges supporters to ‘make a home for nature’ in their gardens. Activities include creating feeding stations and homes for hedgehogs, providing flowers and plants for moths, creating habitats for frogs and toads and forming safe corridors from one garden to the next.

RSPB, along with sister organisations, Stop Climate Chaos Cymru and Stop Climate Chaos Scotland, is part of The Climate Coalition. It argues that the effect of climate change on wildlife and wild places can already been seen and that increased flooding and rain from climate change will spell disaster for birds and wildlife.

RSPB is also a member of BirdLife International, a global partnership of conservation organisations that share common objectives.

RSPB is a major fundraising charity and spends around 90% of its income on conservation, public education and advocacy.

Contact Us
  • The Lodge,
  • Potton Road,
  • Bedfordshire
  • SG19 2DL
  • GB
  • 01767 680 551
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