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Data, Insight and Supporter Engagement Lead

Employer
National Museum of the Royal Navy
Location
Ability to work flexibly this can be a combination of working from home and/or at one of our sites
Salary
£42,350 - £50,000 (dependent upon experience)
Closing date
27 Dec 2020

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Function
Fundraising, Supporter Development
Sector
Arts / Culture
Hours
Full Time
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Job Details

Are you motivated by challenging targets, shaping a strategy and leading change whilst still getting hands-on? Do you have a passion for raising money?  Are you interested in exploring our place in the world through our past? Excellent, then we’re the place where you want to work next.

Our mission is to tell the epic story of the Royal Navy and we do this through planes, ships, submarines, people, collections, exhibitions, galleries and new museums. Our vision is to be the most inspiring naval museum in the world. To deliver on both of these we need talented people who understand how culture, heritage and tourist attractions can play a role in regeneration and renewal, both economic and societal.

Key Opportunities

  • We’re currently looking to fill two new roles Corporate and New Business Partnership Lead and Data, Insight and Supporter Engagement Lead. We have recently restructured and need to change our fundraising approach to match our ambition.
  • Data, Insight and Supporter Engagement Lead: we have over a 1 million visitors a year, we need to turn these visitors into donor, supporters and members. You will intrinsically understand why we regard understanding our data and building on that insight as the only way we will build a sustainable income model.

 

Knowledge/Experience

 

  • Extensive experience of using a data-informed, insight-led individual giving strategy that draws upon compelling narratives to drive significant income growth
  • Expertise in using digital technologies to underpin effective supporter acquisition, retention and engagement.
  • Applied experience in supporter engagement, prospect research, legacy management and an understanding of membership programmes.
  • Deep knowledge of segmenting and analysing donor, member and customer data in order to drive income.
  • Familiar with implementing analytics capability, data modelling and life time value analysis to inform supporter management and engagement.
  • A deep understanding and strong track record of personally leading change.
  • Excellent written and verbal communication with ability to interpret complex data into actionable insights presented in an accessible format.
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