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Digital Marketing Manager

Employer
The Royal Free Charity
Location
Base – initially working from home then based at one of our hospitals in Barnet, Enfield & Hampstead
Salary
£35,000 to £40,000k (depending on experience)
Closing date
10 Dec 2020

View more

Function
Marketing, Digital
Sector
Health & Medical
Hours
Full Time
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Job Details

JOB DESCRIPTION

Job Title

Digital marketing manager

Department

Engagement and communications

Reports to

Head of communications

Hours of work

Full-time - 37.5 hours per week not including breaks

Date

January 2021

 

WHO WE ARE

The Royal Free Charity (RFC) and the Royal Free London NHS Foundation Trust (RFL) work in partnership every day because together we can do what the NHS cannot achieve alone.

Today we help patients by supporting staff at all levels and investing in the physical and technical infrastructure of our hospitals, helping make care safer, more efficient, more effective and closer to home. Tomorrow we will help patients by funding life-saving and life-changing research aimed at finding cures and new treatments for diseases like type 1 diabetes, cancer and organ rejection following transplantation.

Patient support: Every patient is unique, with their own mix of concerns and considerations. We aim to provide services and support to reduce anxiety and make the experience the best it can be.

Hospital staff support: Those who care for others must be well supported themselves. We clear the path ahead for our hospital colleague so they can go further, faster for patients.

Major projects: The generosity our donors has enabled us to build a research facility, to open in 2021, which will find new treatments and cures for disease affecting millions of people worldwide like type 1 diabetes, cancer and organ rejection after transplantation.  

The generosity of our donors, fundraisers and volunteers enables us to do this.

ENGAGEMENT AND COMMUNICATIONS DEPARTMENT

  • The engagement and communications department is responsible for brand, marketing, public relations and media communications, supporter acquisition and retention, engagement with the RFL, stakeholder management and internal communications.
  • We are working towards becoming an employer of choice.

The objectives of the post are to:

  • lead integrated digital marketing campaigns from concept, through delivery to evaluation.
  • build strong relationships with colleagues across the charity, particularly in fundraising and communications, and with the digital team at RFL, to ensure that digital campaigns are delivered on time and on budget.
  • use all appropriate marketing tools and strategies to maximise the impact of campaigns and optimise internal and external understanding of our aims.

The main responsibilities of the post are to:

  • create and/or moderate all new daily website content, ensuring that style and formatting guidelines are being met, that core messaging is on brand, and meta descriptions and key wording is in place for SEO optimisation
  • continually review website structure and layout to improve functionality, accessibility, user experience, including appropriate cross-fertilisation of relevant content, dwell time, SEO, SEM, and SERPs 
  • develop KPIs and reporting on all strategic digital marketing goals using Google Analytics and other data analytics tools where applicable
  • develop and deliver social media/Google Ads/video/email marketing/mobile marketing initiatives
  • help colleagues create compelling copy across all channels (desktop, mobile, video, social media) in an authentic voice that resonates with our target audiences, increasing income and engagement
  • work with graphic designers to create brand imagery for use on our website, our social media and other digital spaces.

Principal accountabilities/responsibilities

  • To use your skills and experience to help develop the strategy, delivery, analysis and evaluation of all principle digital marketing activities
  • To integrate and analyse our activity in all major aspects of digital marketing – including websites, online marketing, digital engagement, social networks, e-commerce, online fundraising and donations, video and mobile marketing – as part of the holistic marketing activity and brand touchpoints in supporter acquisition and retention
  • To optimise our digital marketing footprint and analyse our digital performance, ensuring our online presence is as strong, wide-reaching and competitive as possible.

Person specification

You will:

  • be highly motivated and self-initiated with a non-judgemental approach
  • have a:
    • strong affinity with the charity mission and ethos
    • positive professional work attitude
    • presentable appearance
    • ‘hands on’ attitude with good attention to detail
  • be able to:
    • work unsupervised
    • work to tight deadlines and deliver results
    • be flexible, tactful, diplomatic and supportive in your approach
    • recognise the importance of working as a team
    • follow instructions and adhere to organisational policies
  • be enthusiastic and passionate about our work and that of our hospital colleagues
  • respect confidentiality and work with integrity.

Qualifications, experience, skills and knowledge

Qualifications

  • GCSE in maths and English or equivalent

Experience

  • At least two years’ work in digital marketing
  • Working in a multicultural environment
  • Developing and executing consumer-facing content across all digital platforms
  • Understanding of content design principles.

Skills and knowledge

  • Highly proficient in in web technologies, CMS, publishing systems, SEO, Google Analytics and social media monitoring tools
  • Excellent literacy, numeracy and administrative skills
  • Excellent eye for detail and accuracy
  • Able to manage and juggle a large workload to tight deadlines while providing an excellent, timely service to internal and external stakeholders
  • Knowledge of MS Office at advanced level
  • Equal opportunities awareness
  • Able to deal with sensitive information in a confidential and professional manner
  • Confidence to learn new systems and skillsets independently
  • Able to help find innovative ways to drive efficiency and improve standards
  • Able to empathise with and support colleagues and build supporting and trusting relationships

Performance and development

You will need to:

  • be willing to continue updating your knowledge and skills
  • understand that performance appraisal is a partnership for which you have joint responsibility with your line manager.

Other requirements include to:

  • be pro-active and identify areas for improvement
  • undertake any additional relevant duties as required
  • attend meetings as and when required
  • attend training as and when required
  • attend regular meetings with your line manager
  • adhere to the dress code
  • be flexible to the needs of the charity as and when required
  • be aware of and have a good understanding of health and safety procedures, including what to do in the event of a fire
  • know and understand the charity’s policies and procedures
  • know, understand and use as a framework the charity’s vision, mission, values and behaviour code.

This job description is not exhaustive and is subject to change to meet legislative requirements.

  • Do you know how to ensure our messages and calls to action can be converted into compelling digital campaigns across a range of channels?
  • Are you motivated by how to expand our reach to a mass online audience and do you know how to track and monitor our success at doing so?
  • Do you relish finding imaginative and effective ways of reaching new audiences?

The Royal Free Charity works side by side with the inspirational staff at our three NHS hospitals, raising funds to enable them to go beyond the limits of NHS funding, improving services and facilities for patients, clearing the path ahead for the staff and investing in world-leading medical research.

This is a new post in a new communications team with the opportunity to create a distinctive digital presence, helping us to reach more audiences and help more patients and hospital colleagues.

It will mean:

  • leading integrated digital marketing campaigns from concept to delivery and evaluation
  • building strong relationships across the charity and with colleague in our hospitals
  • using all appropriate marketing tools and strategies to maximise the impact of campaigns and optimise understanding of our aims.

You will report to the head of communications.

28 days’ paid holiday plus UK bank holidays

Pension scheme

To apply:

Please send a word version of your CV to leah.clarke3@nhs.net with a 500-word statement describing how you meet the requirements in the job description.  Within the CV please ensure you state your most recent employer, including the month and year of employment.

Closing date: 10 December 2020, 12 noon

Interview date: Tuesday 15 December 2020

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