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Social Media and Content Manager

Employer
Comic Relief
Location
London (Central), London (Greater)
Salary
£36,000-£40,000
Closing date
8 Dec 2020
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Job Details

Social Media and Content Manager

£36,000-£40,000

London and Currently Remote

Working with colleagues across the organisation, you will develop the social media strategy for the charity, introducing new and innovative ways of working to deliver a first-class social media output, increasing our engagement and income streams. You will be responsible for managing Comic Relief’s social channels and creating first class content to communicate with audiences across multiple social platforms to engage people and raise funds.

Key responsibilities: 

  • You will develop the social media strategy for the charity, introducing new and innovative ways of working to deliver a first-class social media experience which will grow Comic Relief’s reach online by increasing followers and engagement and provide clear KPIs and approaches to analyse social trends
  • Management of all social media channels such as Facebook, Twitter, YouTube, Linked In, Google+ and Instagram
  • Creating and delivering engaging, relevant and on brand multimedia content for social and blog platforms including videos, infographics, blog posts and articles and integrate social media into wider marketing and fundraising activities by managing online communities of supporters and advocates.
  • Plan, design and deliver integrated social media schedule utilising tools such as Hootsuite to manage multiple social media channels
  • Working with the Supporter Services team, you will monitor conversations online and have sound judgment in responding or managing situations which could become negative or lead to a reputational risk.
  • Provide expert guidance on social media aspects of PR strategies, identify contents gaps and contribute to reputational management by monitoring and independently responding to online comments and discussions. Flagging any potential issues when appropriate.
  • Delivering engaging, relevant and on brand multimedia content for social and blog platforms including videos, infographics, blog posts and articles and integrate social media into wider marketing and fundraising activities by managing online communities of supporters and advocates.
  • Build networks of social media and community champions, contributors, influencers, advocates, supporters and bloggers to help deliver our messaging.
  • Produce and maintain social media frameworks, governance, safeguarding policies and guidelines to ensure we have robust processes in place.
  • Conduct regular analysis of performance and audiences on each social media channel and provide expertise of how to optimise performance and how to identify and target audiences’ interests and touch points.
  • Management of assistant/s during campaign periods

Essential Skills and Competencies:

  • Solid knowledge and understanding of the principles of social media marketing; understanding stakeholder requirements, target audiences; and creating campaigns.
  • Skilled in graphics, video editing and animation skills – illustrator/photoshop/premier pro
  • Good copywriter able to adapt copy for websites, twitter, Facebook to suit the audience and tone required
  • Editorial experience: can demonstrate sound judgement in talking via social media direct to audiences on behalf of major brands.
  • Experienced with social media analytics, insight and evaluation and social media tools.
  • Experience managing social media channels, devising and implementing a social media strategy, analytics tools and training plan.
  • Solid experience of social media management including strategic planning
  • A track record of growing followers and engagement
  • Experience of fast-paced production environment and having to make editorial decisions under pressure

To apply please visit our website via the link.

Role closes - 12:00pm, 8th Dec 2020 GMT (Europe/London)

Inclusivity at Comic Relief

We recognise diversity and inclusion are a source of strength in achieving our mission. We therefore welcome everyone, trusting what makes us different brings creativity, styles and experiences to help us collectively do our best work. That’s regardless of your gender, age, disability, religion, sexual orientation, and cultural identity. We especially welcome those from under-represented groups in modern grant-making and fundraising. We are on a journey, but if you join our team you will be part of a community that is committed to creating a diverse and inclusive environment where we want you to:

  • Be valued for being yourself
  • Do your best work, and be supported to break down barriers so you can succeed
  • Be heard, respected, and treated as an equal, whatever your level, experience or background
  • Be part of a team that is committed to making this happen – with our colleagues, partners, and contributors.

Comic Relief is committed to preventing and protecting all people from harm in their interactions with us. We expect all those that act in our name to uphold our approach to doing no harm

Company

Our mission, thanks to our comedy heritage and the fantastic relationship we enjoy with the BBC, is 'positive change through the power of entertainment'.

And our biggest tool, in trying to achieve these two goals, is the ability to inspire people across the whole country especially those who don’t normally do charity - to do charity.

As the world has changed and become more complex over the last two decades, so Comic Relief has had to adapt and change too but the fundamentals remain the same - a just world free from poverty. In trying to achieve that vision we make this promise to the people who make those efforts possible - our supporters:

"In order to run itself in a professional and effective way Comic Relief incurs necessary costs. Raising funds, making grants and organisational overheads cost real money.

Despite these costs, Comic Relief is still able to promise that for every pound the charity gets directly from the public, a pound goes to help transform the lives of people living with poverty and social injustice. If Sport Relief raises £20 million, Comic Relief will spend at least £20 million doing just that.

It can make this promise because its operating budget is covered in cash or in kind from all types of supporters like corporate sponsors and donors, suppliers, generous individuals and government (including Gift Aid) as well as from investment income and interest"

AND IF YOU'VE GOT A FEW MINUTES TO SPARE HERE'S THE MORE DETAILED ANSWER:

Comic Relief is obviously a charity - but it's also a business too.

The money we raise is allocated to a wide range of grants and social investments aimed at delivering real and long-lasting change to the poorest, most vulnerable people at home and across the world; as well as informing the public and young people in particular about global citizenship and the underlying causes of extreme poverty.

That money comes in from a number of different sources. Traditional charitable fundraising obviously plays a vital role. The public contribute to Comic Relief's annual campaigns by raising money through sponsorship and by making donations online, by post, by telephone and through major banks and building societies. This support, from almost the very day Comic Relief was formed, has been both humbling and inspirational.

On the business side of things, Comic Relief works with key corporate partners to produce products and promotions that are profitable. The clearest example of this is the Red Nose that is the emblem of Red Nose Day.

Where possible these products tie-in with the charity's commitment to delivering benefits to poor farmers and producers. The Red Nose Day 2007 T-shirt for instance was made with fair trade cotton from Mali, Cameroon and Senegal and there will be a fair trade Maraba Bourbon coffee grown in Rwanda, a country to which Comic Relief has had a clear commitment since the appalling genocide of 1994.

Another way Comic Relief raises funds is via the creativity made available to the charity. Comedians from time to time offer access to key brands like Little Britain for commercial exploitation. The charity also develops and owns key sub-brands like Robbie the Reindeer and Monkey, both of which deliver a revenue too.

Contact Us
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