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Email Marketing Executive

Comic Relief
London (Central), London (Greater)
Closing date
1 Dec 2020
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Job Details

Email Marketing Executive

Fixed Term Contract: ASAP until May 2021)


London, and Currently Remote

The Email Marketing Executive will support the Fundraising and Creative directorate to deliver multi-channel campaigns for Red Nose Day 2021 and year round giving through our marketing automation platform (channels include primarily email but also SMS, social ads, website personalisation). This person will own the curation and delivery of these campaigns and produce analysis reports as required.                                                                 

Key responsibilities:

  • Creating, curating, and delivering effective and engaging email, SMS and other CRM channel campaigns to our segmented audiences
  • Working closely with both the fundraising teams and marketing team to identify and support their communication needs
  • Create journey maps for our target segments for the campaign
  • Manage the email/automated program calendar using Trello
  • Working with teams to produce engaging content for our emails, ensuring all emails are created on-brand and in-line with best practice
  • Setting up automated email campaigns
  • Reporting and optimisation of all activity based on set KPI’s
  • Working with data analysts to perform analysis reports for campaigns and devising testing strategies as required. Owning the email approval process
  • Being the organisational super-user of our marketing automation platform, Emarsys (training will be provided)
  • This person will need to feel comfortable using data and understanding how to brief, create and utilise data sets in order to create targeted automated campaigns.

Essential Education and Competencies:

  • Previous experience in an email marketing role in a matrix style organisation
  • Proven track record of the creation and delivery of successful CRM marketing campaigns
  • A strong understanding of optimisation, user experience, A/B and multivariate testing and reporting, data segmentation
  • Experience of Google Analytics
  • Excellent attention to detail.
  • Experience with marketing automation
  • An understanding of data management and email segmentation strategies

To apply please visit our website via the link and apply online.

Role closes - 12:00pm, 1st Dec 2020 GMT (Europe/London)

Inclusivity at Comic Relief

We recognise diversity and inclusion are a source of strength in achieving our mission. We therefore welcome everyone, trusting what makes us different brings creativity, styles and experiences to help us collectively do our best work. That’s regardless of your gender, age, disability, religion, sexual orientation, and cultural identity. We especially welcome those from under-represented groups in modern grant-making and fundraising. We are on a journey, but if you join our team you will be part of a community that is committed to creating a diverse and inclusive environment where we want you to:

  • Be valued for being yourself
  • Do your best work, and be supported to break down barriers so you can succeed
  • Be heard, respected, and treated as an equal, whatever your level, experience or background
  • Be part of a team that is committed to making this happen – with our colleagues, partners, and contributors.

Comic Relief is committed to preventing and protecting all people from harm in their interactions with us. We expect all those that act in our name to uphold our approach to doing no harm.


Our mission, thanks to our comedy heritage and the fantastic relationship we enjoy with the BBC, is 'positive change through the power of entertainment'.

And our biggest tool, in trying to achieve these two goals, is the ability to inspire people across the whole country especially those who don’t normally do charity - to do charity.

As the world has changed and become more complex over the last two decades, so Comic Relief has had to adapt and change too but the fundamentals remain the same - a just world free from poverty. In trying to achieve that vision we make this promise to the people who make those efforts possible - our supporters:

"In order to run itself in a professional and effective way Comic Relief incurs necessary costs. Raising funds, making grants and organisational overheads cost real money.

Despite these costs, Comic Relief is still able to promise that for every pound the charity gets directly from the public, a pound goes to help transform the lives of people living with poverty and social injustice. If Sport Relief raises £20 million, Comic Relief will spend at least £20 million doing just that.

It can make this promise because its operating budget is covered in cash or in kind from all types of supporters like corporate sponsors and donors, suppliers, generous individuals and government (including Gift Aid) as well as from investment income and interest"


Comic Relief is obviously a charity - but it's also a business too.

The money we raise is allocated to a wide range of grants and social investments aimed at delivering real and long-lasting change to the poorest, most vulnerable people at home and across the world; as well as informing the public and young people in particular about global citizenship and the underlying causes of extreme poverty.

That money comes in from a number of different sources. Traditional charitable fundraising obviously plays a vital role. The public contribute to Comic Relief's annual campaigns by raising money through sponsorship and by making donations online, by post, by telephone and through major banks and building societies. This support, from almost the very day Comic Relief was formed, has been both humbling and inspirational.

On the business side of things, Comic Relief works with key corporate partners to produce products and promotions that are profitable. The clearest example of this is the Red Nose that is the emblem of Red Nose Day.

Where possible these products tie-in with the charity's commitment to delivering benefits to poor farmers and producers. The Red Nose Day 2007 T-shirt for instance was made with fair trade cotton from Mali, Cameroon and Senegal and there will be a fair trade Maraba Bourbon coffee grown in Rwanda, a country to which Comic Relief has had a clear commitment since the appalling genocide of 1994.

Another way Comic Relief raises funds is via the creativity made available to the charity. Comedians from time to time offer access to key brands like Little Britain for commercial exploitation. The charity also develops and owns key sub-brands like Robbie the Reindeer and Monkey, both of which deliver a revenue too.

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