Marketing and PR Manager

Employer
mySociety
Location
Homeworking
Salary
Initial 12 month contract with salary in the range of £32,000 to £38,000 depending on experience
Closing date
9 Nov 2020
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SocietyWorks, the commercial arm of the charity mySociety, seeks an experienced business to business Marketing & PR Manager who wants to make a difference in the world as part of a nimble, digital-first, entirely remote team in the UK.

You will help us plan and coordinate marketing and PR activity in order to raise awareness of our fast growing Local Government business among the potential client base. In particular you will communicate its potential to bring savings, efficiencies and improvements in citizen-to-government interactions.

We work with councils of all shapes and sizes, and organisations like Transport for London and Highways England, to deploy branded, integrated street reporting systems that help local bodies deliver services to citizens efficiently and transparently.

Working alongside our Communications Manager, you will interact with a variety of colleagues across SocietyWorks and mySociety to understand what news and stories you can share, and how you’ll turn our day to day work and innovation into stories and press articles to help us generate more sales leads . Your main focus will be on sharing the development of our suite of local government services, so experience of working with or within the public sector would be very useful in order to help us target decision makers.

Through our own research we’re aware that civic technology services often don’t reach the disadvantaged and marginalised communities that could benefit the most – and so, you'll also be working within an organisation-wide strategy that ensures all our communications are inclusive and welcoming to every sector of society, as well as contributing to a proactive outreach programme.

You’ll need to be organised, self-motivated and self-directed. We have always been a fully remote organisation, and we do everything we can to maintain a fun and supportive culture, despite being physically distanced from one another.

SocietyWorks team members work collaboratively and there is a hands-off culture: you'll get as much guidance and support as you require, when you request it. With advance knowledge of all our upcoming development, it’ll be up to you to plan your work and time most effectively, in a way that suits you.

No recruiters or agencies, please.

Responsibilities

  • Share the development of SocietyWorks’ local government services with prospective new clients and users across the UK
  • Build SocietyWorks’ overall profile and influence in the local government and wider public sector, taking advantage of our new brand and positioning
  • Work closely with our sales team to support their new business and business development activity including lead generation and campaigns
  • Amplify the impact and reach of our exhibitions and conferences such as Highways UK and the LGA, events, seminars and client events
  • Show how our services can be of benefit to a wider range of users, especially those from marginalised or disadvantaged communities who might benefit from an amplified voice

Strategy and coordination

  • Develop and deliver communications plans and strategies for SocietyWorks projects, events and campaigns
  • Monitor and evaluate the effectiveness of communications, and make recommendations for future improvements
  • Provide regular comms updates for the SocietyWorks team and contribute to the regular comms and sales meetings
  • Maintain a list of press contacts, and build relationships with them over time as our products develop further
  • Maintain and expand our email marketing list for prospective clients and service users

Day to day activities

  • Seek opportunities for SocietyWorks PR, stories and news in the trade and consumer press
  • Generate high quality and engaging content for our own communications channels
  • Oversee the SocietyWorks website, creating and updating its content
  • Manage paid for online ads including on Google Adwords, LinkedIn and Facebook
  • Produce copy and co-ordinate with our design team for sales brochures, leaflets, etc
  • Manage and respond to incoming SocietyWorks press enquiries
  • Support individual product and research launches both in SocietyWorks and mySociety
  • Ensure our marketing is compliant with relevant data protection legislation including the General Data Protection Regulation

Requirements

We’re keen to hear from a range of applicants, not just those who have worked in the tech or creative industries, and especially those from communities or backgrounds under-represented in technology roles. You do not need to have a university degree.

You should have experience in some or all of the following:

  • Significant professional experience of regular authoring of press releases, case studies, blog posts, and other online content in a business to business environment
  • Significant experience of responding directly to trade press and PR enquiries
  • Experience of working with or within the public sector would be useful
  • Able to create content in simple HTML and markdown
  • Able to monitor performance of campaigns through quantitative testing and iteration
  • Able to prioritise and manage workload by consensus with colleagues
  • Able to quickly come to an understanding of new and potentially complex subjects, and condense them for different audiences
  • Excellent spoken and written English
  • Attention to detail

Interested in applying but not sure you have all the skills? Please apply anyway! We support learning on the job and rearranging tasks within the teams to suit the skillsets of the best applicant. Please let us know in your covering letter what your relevant experience is and where you might need to learn as you go.

Got questions? Drop an email to Abi Broom on recruitment2020@mysociety.org.

Benefits

This is initially a 12 month contract with salary in the range of £32,000 to £38,000 depending on experience, plus pension (3% employer contribution, 5% employee), and 25 days holiday per year. We encourage flexible working and would consider applications for this as a part time position.

You must be based in the UK and you need to have the right to work in this country (sorry, but we can’t offer help with visas or relocation expenses).

You can read more about what it’s like working at mySociety at https://www.mysociety.org/about/careers/culture

Application instructions

Your application should consist of a CV and covering letter.

We’ll rely on your covering letter to show us why your skills make you a good fit for this role when we are shortlisting candidates, so take your time getting it right.

We are particularly interested in improving the diversity of our team and we welcome applications from all suitably skilled and experienced people and particularly from candidates from Black and minority backgrounds, as our team is under-representative in this area.

We review all applications anonymously. So please use your initials rather than your name on your CV and cover letter, and leave identifying details such as email addresses out of these attached documents.

We’ll want to see examples of work that best represent you, so if you have examples of successfully delivered projects that you have contributed to, let us know where to find them. No need to anonymise these, as we’ll review after shortlisting.

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