Audience Strategist (Public Fundraising)

Comic Relief
London (Central), London (Greater)
£34,000 - 43,000pa
Closing date
28 Oct 2020
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Audience Strategist (Public Fundraising)

Fixed Term Contract - MAT Cover

£34,000 - 43,000pa

London, and currently remote

Put your strategy and insight skills to good use as an Audience Strategist working at Comic Relief. As one of the nation’s most loved brands, Comic Relief is at an exciting and transformational stage in its development. We’re looking to develop creative ways to engage new and existing audiences so that we can attract the next generation to care, buy, do and donate. Your role will be to help us work smarter to achieve just that.

Sitting within our “Public Fundraising” team, you will use insight into Comic Relief’s target audiences, the market and our brand to inform effective and creative decision-making that drives donations from the mass public. In this fixed term contract, you will also manage specific qualitative and quantitative research projects liaising with external consultants as well as internal stakeholders.

With previous experience in an insight, strategy or research role - preferably within a marketing and/or fundraising context - you will be an expert at interrogating qualitative and quantitative information; able to ferret out the most useful points and build a persuasive strategy.

Working in a consultancy-style capacity to support the wider team, you must be proactive, with strong communication and problem-solving skills.


  • Ensure Comic Relief’s audiences are at the heart of decision-making by working alongside the Head of Public Fundraising and the Audience & Fundraising Strategist to build strategic recommendations on how best to attract, reach and grow audiences for any given project.
  • Conduct and manage qualitative and quantitative research projects from recruitment through to moderation and analysis; liaising with external consultants as well as internal stakeholders.
  • Ensure new fundraising product development is founded on a clear audience, brand and/or market opportunity by providing project leads with crucial insight as well as leading on any research to validate any insight or ideas.
  • Continuously monitor the competitor and cultural context beyond interactions with Comic Relief to identify trends and opportunities.
  • Support in understanding and building Comic Relief brands (i.e. Red Nose Day and Sport Relief) and brand propositions.
  • Support the monitoring and analysis of audience engagement with Comic Relief across its channels, reporting on key performance metrics in order to translate response data into actionable insights.


  • Experience in a strategy or a research/insight role with proven ability in developing product or campaign strategies and brand building.
  • Experience conducting or commissioning qualitative and quantitative market research projects either agency or client slide.
  • Strong understanding of media channels including social media and all emerging platforms.
  • Experience of developing communication strategies.
  • Experience in leveraging different analytical tools to generate audience insight, for example - YouGov or TGI.
  • Confident analysing data and using excel

Experience of fundraising is desirable


  • A creative thinker able to come up with new ideas to grow audiences
  • Highly motivated and proactive as will be working in a consultancy-style role
  • Able to draw actionable insights from qualitative feedback
  • Data centric
  • Collaborative and able to engage stakeholders in a consultative process
  • Able to build a simple, persuasive strategic story and passionately share it with stakeholders

To apply please visit our website via the link and apply online.

Role closes - 12:00pm, 28th Oct 2020 GMT (Europe/London)

Inclusivity at Comic Relief

We recognise diversity and inclusion are a source of strength in achieving our mission. We therefore welcome everyone, trusting what makes us different brings creativity, styles and experiences to help us collectively do our best work. That’s regardless of your gender, age, disability, religion, sexual orientation, and cultural identity. We especially welcome those from under-represented groups in modern grant-making and fundraising. We are on a journey, but if you join our team you will be part of a community that is committed to creating a diverse and inclusive environment where we want you to:

  • Be valued for being yourself
  • Do your best work, and be supported to break down barriers so you can succeed
  • Be heard, respected, and treated as an equal, whatever your level, experience or background
  • Be part of a team that is committed to making this happen – with our colleagues, partners, and contributors.

Comic Relief is committed to preventing and protecting all people from harm in their interactions with us. We expect all those that act in our name to uphold our approach to doing no harm.

Our mission, thanks to our comedy heritage and the fantastic relationship we enjoy with the BBC, is 'positive change through the power of entertainment'.

And our biggest tool, in trying to achieve these two goals, is the ability to inspire people across the whole country especially those who don’t normally do charity - to do charity.

As the world has changed and become more complex over the last two decades, so Comic Relief has had to adapt and change too but the fundamentals remain the same - a just world free from poverty. In trying to achieve that vision we make this promise to the people who make those efforts possible - our supporters:

"In order to run itself in a professional and effective way Comic Relief incurs necessary costs. Raising funds, making grants and organisational overheads cost real money.

Despite these costs, Comic Relief is still able to promise that for every pound the charity gets directly from the public, a pound goes to help transform the lives of people living with poverty and social injustice. If Sport Relief raises £20 million, Comic Relief will spend at least £20 million doing just that.

It can make this promise because its operating budget is covered in cash or in kind from all types of supporters like corporate sponsors and donors, suppliers, generous individuals and government (including Gift Aid) as well as from investment income and interest"


Comic Relief is obviously a charity - but it's also a business too.

The money we raise is allocated to a wide range of grants and social investments aimed at delivering real and long-lasting change to the poorest, most vulnerable people at home and across the world; as well as informing the public and young people in particular about global citizenship and the underlying causes of extreme poverty.

That money comes in from a number of different sources. Traditional charitable fundraising obviously plays a vital role. The public contribute to Comic Relief's annual campaigns by raising money through sponsorship and by making donations online, by post, by telephone and through major banks and building societies. This support, from almost the very day Comic Relief was formed, has been both humbling and inspirational.

On the business side of things, Comic Relief works with key corporate partners to produce products and promotions that are profitable. The clearest example of this is the Red Nose that is the emblem of Red Nose Day.

Where possible these products tie-in with the charity's commitment to delivering benefits to poor farmers and producers. The Red Nose Day 2007 T-shirt for instance was made with fair trade cotton from Mali, Cameroon and Senegal and there will be a fair trade Maraba Bourbon coffee grown in Rwanda, a country to which Comic Relief has had a clear commitment since the appalling genocide of 1994.

Another way Comic Relief raises funds is via the creativity made available to the charity. Comedians from time to time offer access to key brands like Little Britain for commercial exploitation. The charity also develops and owns key sub-brands like Robbie the Reindeer and Monkey, both of which deliver a revenue too.

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