Senior Communication and Marketing Manager

The Right Ethos
Mainly home based with office facilities at Healthwatch Central West London and attendance at some f
Closing date
2 Nov 2020
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Fixed term contract  to March 2021


Part time – hours and working pattern to be negotiated

Responsible to: Programme Manager / CEO – which do you want?

Employment status: Open to negotiation including employed / secondee.

If this role sounds of interest, you will have a strong track record in delivering multi-channel external communication and marketing projects within the charitable sector and an excellent knowledge of best practice in managing and developing external communications and engagement strategy and activities.

You will have superb stakeholder management skills with a proven ability to provide communications advice to senior leaders.

You may have experience of the following: Head of Communications, Content Marketing Manager, Not for Profit Campaign Manager, Charity Marketing, Media Relations Consultant, Corporate Communications, PR Manager, Not for Profit, Third Sector, Charity etc.
If you have this experience and expertise, and a belief that we can make a real and lasting change then we’d love to hear from you.

Job description

To develop an integrated communication and marketing strategy to help us grow and develop our small but ambitious not for profit organisation.

To promote awareness of social and wider determinants of health inequality issues by bringing local people’s experiences into wider public discussions about future service provision at local and national levels.

About us
We are an independent charity that helps people to use their voices effectively to shape and improve local services and make sure they get the best from them.

We help organisations who deliver services to make sure they are making a positive difference to the health, wellbeing, and development of communities.

We specialise in health and care, and work with the NHS (hospitals, GPs, CCGs), Local Authorities, charities, patients, the community voluntary sector and commercial providers of healthcare.

We recognise health and wellbeing is influenced by a wide range of social and other factors, both at the individual and the policy/strategic level. We therefore also work with housing associations, educational bodies, social care providers and other organisations to help them understand the way in which their activities affect and are affected by the physical, mental and social health of their communities/populations, and how they can respond effectively.

Key responsibilities

• Work with the organisation’s senior team to plan, develop and implement a communication and marketing strategy which will feed into the re-imagining of our organisational brand and workstreams.
• Identify opportunities to amplify local people’s experiences within wider public discussions about future service provision at local and national levels
• Promote the organisation’s activities and reports to inform and influence the setting of and delivery of local provision to reduce health inequalities.
• Contribute to the development of stakeholder engagement.
• Support the organisation to contribute to the patient and public involvement in development and design of our organisation’s strategies and projects.

Success looks like:

We can demonstrate that we effectively contribute to the insight used by statutory agencies, decision-makers and commissioners when deciding strategy, design, development and improvement of services locally.

Our organisational growth and branding reflects, and supports our vision that local people actively shape community services

Person specification:

• Significant experience of developing and leading effective communication and marketing strategies in a senior role.
• An ability to develop longer term strategic plans while being responsive to risks and opportunities.
• Knowledge of the political, health and social care landscape and a commitment to addressing the impact of the social determinants of health inequality – locally and nationally.
• Experience of designing, leading and executing successful public facing campaigns, on and offline, which recruit and retain supporters.
• Experience of working in a fast-moving environment, with an ability to handle numerous projects with competing deadlines and priorities.
• Able to assimilate complex information quickly and can communicate (written and verbal) complex positions concisely.
• Good understanding of digital marketing techniques SEO, PPC, social, email marketing, Google Analytics and web management
• Excellent knowledge of Microsoft Office suite, especially Excel, Word and PowerPoint, and knowledge of the Adobe suite including Photoshop and InDesign
• Experience managing journalists, building relationships and managing press responses
• Experience in collating, analysing and making informed decisions using analytics (including social media)
• Exceptional written communication skills, an eye for design and the ability to produce high-quality content for a range of audiences and channels
• Ability to quickly build effective working relationships and good rapport, with people from all walks of life.
• Naturally organised, experienced of and confident in working on your own.
• Entitled to work in the UK
• Understand GDPR and confidentiality and will always comply with our GDPR and Confidentiality policy.
• A satisfactory DBS check.

This job description is not intended to be an exhaustive list but to indicate the main responsibilities of the post. The post holder will also be expected to carry out other activities that may reasonably be requested. It will be reviewed periodically to consider changes and developments in service requirement.

The Right Ethos is dedicated to external affairs recruitment in the non-profit sector. Our personal service ensures that we are able to match the right candidates with the right opportunities. We make recruiting easier and more efficient, providing the highest quality and best suited candidates.

Roles we specialise in include:

Communications | Public Affairs | Campaigns | Policy | Parliamentary | Digital & Social Media | PR, Press & Media | Programme Management

The Right Ethos was founded by Jonathan Dearth, our Director, who worked in the campaigning sector for 13 years, for organisations including Amnesty International, Shelter, Liberty and the World Development Movement. Jonathan’s expertise allowed him to identify the key facets of recruiting and apply them to his knowledge of campaigning and communications.

The Right Ethos was set up to recognise that people who work for campaigning organisations are motivated by justice and long term change. This motivation is what we regard as having the right ethos for working for our clients.

“The ability to effectively generate change requires a particular kind of person. A person motivated by justice, committed, persistent and resilient when under pressure. A person who doesn’t give up and believes in the causes they are campaigning for. A person with The Right Ethos.”

We see ourselves as an extension of the non-profit sector. We identify our client’s objectives and we are motivated by the challenge of providing the best person for their roles.
Our team offers a personal and flexible service working closely with our clients, and guiding our candidates throughout the recruitment process. With over 30 years’ combined experience in the charity external affairs sector, our team has the expertise and passion to make your recruitment story a successful one.

Contact Us
  • 32 and 32a
  • Dover Street
  • Canterbury
  • CT1 3HQ
  • GB
  • +447726562716
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