Senior Media Officer

Employer
Comic Relief
Location
London (Central), London (Greater)
Salary
£34,000 - £37,000pa
Closing date
1 Oct 2020
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Senior Media Officer

£34,000 - £37,000

London, and currently remote

To develop and deliver creative, national and regional media strategies for Red Nose Day 2021 that inspire the nation to get involved and highlight how donations are spent in the UK and around the world.  This role will also support the Comic Relief press office, including joining the on-call rota for out-of-hours media enquiries. UK travel may be required.

Key Accountabilities / Objectives

  • Develop and deliver creative national and regional media strategies, ensuring plans meet agreed targets and are evaluated appropriately. Strategies will support wider organisational objectives and integrate all communications channels (media, social, digital)
  • Develop appropriate content and stories for digital platforms and outlets as well as traditional media  
  • Profile the work Comic Relief funds and the difference it makes by working directly with funded projects and the people they support, to show the positive impact donations make. This may involve setting up and managing visits with journalists, influencers and high-profile supporters
  • Draft and edit high quality, compelling written materials and ensure all materials are approved before released. This includes interview briefing packs, press releases, spokespeople quotes and lines against enquiries
  • Set up and facilitate interviews with spokespeople
  • Relationship management - establish and build collaborative, quality relationships with all relevant internal and external stakeholders. This may include partners (including broadcast partners), PR agencies, media, and taking the lead on media activity in internal project working groups
  • Team management and processes – implement all teams’ systems and procedures necessary for the smooth and efficient running of the press office
  • Risk awareness and reputation management - monitor the press regularly to identify appropriate opportunities and potential threats to the promotion of the work of Comic Relief and other key partners. Update senior stakeholders on any coverage with a high level of opportunity or threat in a timely manner
  • Be flexible and support the wider media team with ad hoc tasks as directed, such as delivering PR events, launches, attending shoots to gather media assets and pitching stories to media

Essential Education:

PR experience, likely to be at Account Manager level or similar in a PR Agency or a Senior Press Officer/Publicist in-house

Key Competencies:

  • Proven experience of developing, implementing and evaluating high profile media strategies
  • Proven experience of working on sensitive subject matters
  • An ability to develop and deliver fresh creative ideas that generate media coverage
  • Proven experience of managing key stakeholder relationships (internal or external) and working with PR agencies, talent and their publicists to deliver high profile content
  • Experience of managing and prioritising multiple complex projects to strict deadlines even when faced with challenges
  • Excellent writer
  • Line management experience is desirable but not essential

To apply please visit our website via the link.

Role closes - 12:00pm, 1st Oct 2020 BST (Europe/London)

Inclusivity at Comic Relief

We recognise diversity and inclusion are a source of strength in achieving our mission. We therefore welcome everyone, trusting what makes us different brings creativity, styles and experiences to help us collectively do our best work. That’s regardless of your gender, age, disability, religion, sexual orientation, and cultural identity. We especially welcome those from under-represented groups in modern grant-making and fundraising. We are on a journey, but if you join our team you will be part of a community that is committed to creating a diverse and inclusive environment where we want you to:

  • Be valued for being yourself
  • Do your best work, and be supported to break down barriers so you can succeed
  • Be heard, respected, and treated as an equal, whatever your level, experience or background
  • Be part of a team that is committed to making this happen – with our colleagues, partners, and contributors.

Comic Relief is committed to preventing and protecting all people from harm in their interactions with us. We expect all those that act in our name to uphold our approach to doing no harm.

Our mission, thanks to our comedy heritage and the fantastic relationship we enjoy with the BBC, is 'positive change through the power of entertainment'.

And our biggest tool, in trying to achieve these two goals, is the ability to inspire people across the whole country especially those who don’t normally do charity - to do charity.

As the world has changed and become more complex over the last two decades, so Comic Relief has had to adapt and change too but the fundamentals remain the same - a just world free from poverty. In trying to achieve that vision we make this promise to the people who make those efforts possible - our supporters:

"In order to run itself in a professional and effective way Comic Relief incurs necessary costs. Raising funds, making grants and organisational overheads cost real money.

Despite these costs, Comic Relief is still able to promise that for every pound the charity gets directly from the public, a pound goes to help transform the lives of people living with poverty and social injustice. If Sport Relief raises £20 million, Comic Relief will spend at least £20 million doing just that.

It can make this promise because its operating budget is covered in cash or in kind from all types of supporters like corporate sponsors and donors, suppliers, generous individuals and government (including Gift Aid) as well as from investment income and interest"

AND IF YOU'VE GOT A FEW MINUTES TO SPARE HERE'S THE MORE DETAILED ANSWER:

Comic Relief is obviously a charity - but it's also a business too.

The money we raise is allocated to a wide range of grants and social investments aimed at delivering real and long-lasting change to the poorest, most vulnerable people at home and across the world; as well as informing the public and young people in particular about global citizenship and the underlying causes of extreme poverty.

That money comes in from a number of different sources. Traditional charitable fundraising obviously plays a vital role. The public contribute to Comic Relief's annual campaigns by raising money through sponsorship and by making donations online, by post, by telephone and through major banks and building societies. This support, from almost the very day Comic Relief was formed, has been both humbling and inspirational.

On the business side of things, Comic Relief works with key corporate partners to produce products and promotions that are profitable. The clearest example of this is the Red Nose that is the emblem of Red Nose Day.

Where possible these products tie-in with the charity's commitment to delivering benefits to poor farmers and producers. The Red Nose Day 2007 T-shirt for instance was made with fair trade cotton from Mali, Cameroon and Senegal and there will be a fair trade Maraba Bourbon coffee grown in Rwanda, a country to which Comic Relief has had a clear commitment since the appalling genocide of 1994.

Another way Comic Relief raises funds is via the creativity made available to the charity. Comedians from time to time offer access to key brands like Little Britain for commercial exploitation. The charity also develops and owns key sub-brands like Robbie the Reindeer and Monkey, both of which deliver a revenue too.

Contact Us
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