Digital Fundraising Officer

Employer
Harris Hill
Location
Chippenham
Salary
£25k per year
Closing date
7 Oct 2020

View more

Function
Fundraising, Marketing
Sector
Animal
Hours
Full Time
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A fantastic opportunity for a Digital Fundraiser to join an Animal Conservation and Research Charity based in the South West. An exciting, dynamic and important role within the team who are reliant on acquisition income being generated digitally. You will be vital in continuing to grow and develop this area of the charity’s work.

Working within the Fundraising Department, the Individual Giving team uses a wide variety of offline and online activities to recruit and retain supporters. This role will secure income from individuals through digital channels and work to retain supporters via a digital stewardship programme.

This is a perfect opportunity for an ideas-led person, as workload for the team has increased, they want to make sure they are at the cutting edge for digital led thinking, and you will continually test, learn and optimise web pages to drive income. It's crucial that you have a strong digital skillset, as most supporters of the charity are derived through digital channels and everything fundraised offline is also reflected online.

You will join a fast-paced team, and collaborative organisation, where the cause is at the heart of everything, so passion for animal conservation and research is key.

Key responsibilities:

  • Work with the Individual Giving manager to initiate, develop and implement supporter online acquisition including
  • To write, manage and deliver three supporter e-appeals per year.
  • Use digital optimisation and paid advertising to drive income through digital channels.
  • Work with our digital agency to deliver our PPC, SEO, display and paid social activity.
  • To test creative propositions, ensuring these are tracked and evaluated before rollout.
  • Research and develop ways to recruit new supporters using digital tools.
  • To take ownership of the appeals and adoption sections of the website, ensuring content is regularly reviewed, updated and new pages built to support acquisition.
  • Ensure strong and consistent stewardship of the donors via monthly email communications with personalised and engaging content to maintain high retention rates.
  • Manage the tracking of all digital fundraising activities to enable full reporting and analysis through Google Analytics, website and the CRM.

The ideal candidate:

  • Experience of managing an online stewardship acquisition programme
  • Ideally 2 years digital experience at a charity
  • Experience managing an external agency
  • Digital marketing expertise

Based in Wiltshire, minimum 3 days a week. At the beginning the successful candidate will need to be in the office 5 days a week, to build team rapport and learn the CMS system.

The charity is located 10 minutes from Chippenham train station, which has close connections to Bristol, Swindon, Bath. There is also on-site parking.

Salary £25,000

Full-time, permanent role.

For more information, please get in touch by e-mailing your CV to Hannah.whittington@harrishill.co.uk ahead of the firm closing date of Friday 2nd October.

Harris Hill has been providing the Charity and Not-for-Profit sector with high quality recruitment solutions for over 27 years. In the past year we have worked on more than 3,000 charity vacancies (approximately 2,000 permanent and 1,000 temporary) and are continuing to grow, developing new teams to respond to the strong demand for specialist charity professionals.

Our teams focus on specific functions within charities including Fundraising, Marketing/PR/Digital, Data Management & Business Support, Finance, Human Resources, Temporary and Executive-level roles.

We are committed to delivering a level of excellence to both candidates and clients alike and have an unrivalled reputation for finding talented people their ideal charity jobs within the UK's leading national and international charities and non-profit organisations.

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Contact Us
  • 3rd Floor
  • 89 Albert Embankment
  • London
  • SE1 7TP
  • United Kingdom
  • 020 7820 7300
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