A globally outstanding international university and centre of teaching and research looking for a Marketing Director to drive student recruitment and delivery their marketing strategy.
The role of the Marketing Director, based in Manchester, will be to:
Create and deliver the global marketing strategy focussing on all channels
Management of external agencies
Create opportunities to promote services via internal and external events and activities.
Set service metrics and expected levels of efficiency of service delivery.
Drive growth in awareness, with a major focus on digital marketing, social media, and targeted advertising, to direct traffic, leads and enquiries
Analyse and interpret complex data sources, to provide business intelligence and business forecasts.
Deliver professional development learning activities designing individual workshops, sessions and a programme of activities.
Responsible for the overall design of a set of learning activities as part of a wider skills development programme
Provide professional and expert leadership
Provide feedback on team and individual performance and identify development needs,
Help to shape the skills and expertise of team members and design work structures to meet operational and strategic goals.
The successful Marketing Director will need to demonstrate the following:
- Substantial experience of leading a successful strategic marketing team and strong ROI
- Experience in the HE sector an advantage
£70,000 - £80,000 + benefits