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Email Marketing Officer

Employer
Michael Page
Location
London
Salary
£33000 - £40000 per annum
Closing date
13 Dec 2019

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Function
Marketing
Sector
Children & Youth
Hours
Full Time
Contract Type
Temporary
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Job Details

My client is a Charity based in London seeking a Email Marketing officer supporting the Marketing & Communications functions working alongside in house digital specialists.

Description

The key responsibilities for this Email Marketing Officer are:

  • Creating, curating, and delivering effective and engaging email, SMS and other CRM channel campaigns to our segmented audiences
  • Working closely with the Digital Marketing Manager and business stakeholders across multiple teams to identify and support their communication needs
  • Create journey maps for our target segments for the campaign
  • Manage the email/automated program calendar
  • Briefing our creative teams to produce engaging content for our emails, ensuring all emails are created on-brand and in-line with best practice
  • Setting up automated email campaigns
  • Reporting and optimisation of all activity based on set KPI's
  • Ensuring we are always learning about our audiences with A/B testing
  • Owning the email approval process
  • Being the organisational super-user of our marketing automation platform
  • This person will need to feel comfortable using data and understanding how to brief, create and utilise data sets in order to create targeted automated campaigns.

    • Profile

    The successful Email Marketing officer will have the following exposure:

  • Previous experience in an email marketing role in a matrix style organisation
  • Proven track record of the creation and delivery of successful CRM marketing campaigns
  • A strong understanding of optimisation, user experience, A/B and multivariate testing and reporting, data segmentation
  • Excellent attention to detail.
  • Experience with marketing automation
  • An understanding of data management and email segmentation strategies
  • Excellent stakeholder management and relationships building skills - you'll need to be able to hit the ground running

    • Job Offer

    This is 6 month contract with scope for extension, the salary on offer here £33000 - £40000 a per annum depending on experience. Not for Profit and Charities experience is not essential. This role is based in South West London

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