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Senior Legacy Marketing Executive

Employer
Michael Page
Location
West Sussex
Salary
Up to £31596 per annum
Closing date
29 Nov 2019

View more

Function
Marketing
Sector
Animal
Hours
Full Time
Contract Type
Permanent

Job Details

One of the largest charities in the UK

Description

  • Supporting Marketing Manager by providing input into strategic and tactical planning.
  • Identify opportunities for growth and make recommendations on how to implement these.
  • Plan and implement supporter and stewardship campaigns across all integrated channels.
  • Managing the marketing executive to ensure campaigns are delivered on time.
  • Working with the data and insight team to agree targeting approach and data selection criteria for campaigns.
  • Working with the wider Legacy Marketing teams to ensure plans are in place to convert recruited supporters through to leaving a gift in their Will.
  • Monitoring, reporting and analysing campaigns and activity and sharing with stakeholders.
  • Managing agencies and external suppliers and using negotiation and persuasion to drive results where necessary.
  • Overseeing direct report in responding to supporter enquiries.
  • Further development of the supporter events programme, leading on event planning and execution including setting of standards to meet supporter expectations.

Profile

  • Multi-channel experience including offline and digital.
  • Strong relationship building skills.
  • Experience of negotiation and influencing in stakeholder management.
  • Specialised fundraising experience gained either in an agency or client side.
  • Experience of managing and analysing income and expenditure budgets.
  • Extensive project or campaign management experience.
  • Proven experience of managing suppliers and agency relationships.
  • Print and production knowledge.
  • Ability to analyse various sources of data, whilst comparing previous results.

Job Offer

Standard benefits package.

Company

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