The client, based in central London, is the standard-setting body for various higher education, vocational, and workplace courses. Embarking upon a large digital transformation, they're looking for someone to help drive their change internally and externally, providing a wonderful service to new and existing clients. They are one of the more commercial of the education and training providers, yet retain the best aspects: fantastic environment and plenty of scope for growth.

Description

Joining Campaign Management team, the Senior Digital Marketing Executive will be responsible for executing and reporting on various campaigns. You will be responsible for acquiring and retaining interest from a wide-range of their B2B audience base.

• Support a thought-provoking user-journey, marrying interesting content across a variety of channels: social media (paid & organic), email, SEM, and website landing pages.

• Create new and edit existing content, primarily short-form copy, occasional blog posts.

• Plan and deliver a social media calendar.

• Curate and deliver email campaigns to a segmented audience base.

• Measure, analyse, and report campaign performance, delivering weekly briefs to senior leadership.

• Track funnel marketing metrics and provide recommendations.

• Collaborate with cross-functional teams to develop positive relationships across the business.

Profile

To be successful and enjoy your tenure as the Senior Digital Marketing Executive, you will have:

• Experience implementing lead generation programs and process and using marketing automation technology

• Creativity to proactively create and edit content across a variety of channels. Attention to detail for effective proofreading.

• A self-starters' mindset, and the ability to work on multiple concurrent campaigns.

• Ability to work with several digital marketing tools, such as an email service provider, social media platforms, content management system, and paid ads.

• Good understanding of lead generation and nurturing tactics.

• Highly organised with ability to set priorities and manage multiple tasks at any one time

• Data and results driven

• Critical thinking and able to problem solve

• Excellent communication, presentation and negotiation skills

• Excellent project management, organisational and analytical skills

• Flexibility and adaptability

• Proficient IT skills

Job Offer

The successful candidate will join a large impressive brand, gaining experience across multiple channels and earning an equivalent salary up to £35,500 on a 6 month contract basis.