Marketing Lead

Comic Relief
London (Central), London (Greater)
Closing date
30 Oct 2019
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Marketing Lead



The Marketing Lead, with the support of the Head of Marketing and Communications will lead the strategic direction and be accountable for marketing and brand campaigns for Comic Relief, including Red Nose Day, Sport Relief and year-round activities.

Key Accountabilities / Objectives:

  • Shaping and oversight of the implementation of brand and marketing strategies to support the Public Fundraising 5 year plan, on both Comic Relief’s flagship campaigns and year round activity.
  • To lead on briefings to the media agency and creative teams (internal and external) to produce exciting campaigns, engaging priority audiences across multi-channels.
  • To lead and work with the digital content and fundraising teams to ensure the website is fully optimised to maximise income.
  • To proactively work with BBC Audience and Marketing teams to co-create a marketing plan to drive audience viewing figures Comic Relief campaigns.
  • To work collaboratively with colleagues across the organisation to provide expertise around maximising the impact of Comic Relief projects and campaign.
  • To work with Impact & Investment to develop a messaging framework around our four pillars of investment which can be integrated into all campaigns and fundraising activity.
  • To lead on the development of an engagement strategy which shapes the organisational content calendar working collaboratively with the social, media and donor management teams.

Essential Education and Skills:

  • Experience of leading a major marketing activities, teams or projects for a high-profile brand.
  • Significant brand marketing experience.
  • Experience of managing within a matrix of channel experts and multi-disciplined marketing leads.
  • Experience of managing multiple stakeholder relationships and balancing conflicting demands.
  • Key Competencies:
  • Exceptional networking, negotiating, influencing and persuading skills.
  • Think strategically and be able to evaluate decisions in the short, medium and long term.
  • Effective Communication skills, written and oral – including strong presentation skills.
  • Building and sustaining effective working relationships both internally and externally.

To apply please visit our website via the link and apply online.

Role closes - 12:00pm, 30th Oct 2019 GMT (Europe/London)

Our mission, thanks to our comedy heritage and the fantastic relationship we enjoy with the BBC, is 'positive change through the power of entertainment'.

And our biggest tool, in trying to achieve these two goals, is the ability to inspire people across the whole country especially those who don’t normally do charity - to do charity.

As the world has changed and become more complex over the last two decades, so Comic Relief has had to adapt and change too but the fundamentals remain the same - a just world free from poverty. In trying to achieve that vision we make this promise to the people who make those efforts possible - our supporters:

"In order to run itself in a professional and effective way Comic Relief incurs necessary costs. Raising funds, making grants and organisational overheads cost real money.

Despite these costs, Comic Relief is still able to promise that for every pound the charity gets directly from the public, a pound goes to help transform the lives of people living with poverty and social injustice. If Sport Relief raises £20 million, Comic Relief will spend at least £20 million doing just that.

It can make this promise because its operating budget is covered in cash or in kind from all types of supporters like corporate sponsors and donors, suppliers, generous individuals and government (including Gift Aid) as well as from investment income and interest"


Comic Relief is obviously a charity - but it's also a business too.

The money we raise is allocated to a wide range of grants and social investments aimed at delivering real and long-lasting change to the poorest, most vulnerable people at home and across the world; as well as informing the public and young people in particular about global citizenship and the underlying causes of extreme poverty.

That money comes in from a number of different sources. Traditional charitable fundraising obviously plays a vital role. The public contribute to Comic Relief's annual campaigns by raising money through sponsorship and by making donations online, by post, by telephone and through major banks and building societies. This support, from almost the very day Comic Relief was formed, has been both humbling and inspirational.

On the business side of things, Comic Relief works with key corporate partners to produce products and promotions that are profitable. The clearest example of this is the Red Nose that is the emblem of Red Nose Day.

Where possible these products tie-in with the charity's commitment to delivering benefits to poor farmers and producers. The Red Nose Day 2007 T-shirt for instance was made with fair trade cotton from Mali, Cameroon and Senegal and there will be a fair trade Maraba Bourbon coffee grown in Rwanda, a country to which Comic Relief has had a clear commitment since the appalling genocide of 1994.

Another way Comic Relief raises funds is via the creativity made available to the charity. Comedians from time to time offer access to key brands like Little Britain for commercial exploitation. The charity also develops and owns key sub-brands like Robbie the Reindeer and Monkey, both of which deliver a revenue too.

Contact Us
  • United Kingdom
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