CRM Officer

Expiring today

South East London
£125 - £145 per day
18 Oct 2019
15 Nov 2019
Full Time
Contract Type

My client is a University based in South East London seeking a CRM officer supporting the Communications and Recruitment Directorate and, working alongside the CRM Specialist, Recruitment Campaigns Coordinator (CRM) and Senior Events Officer.


The key responsibilities for this CRM officer are:

  • Support the development and delivery of the University's recruitment communications plan with respect to its effective operation through the CRM and Events systems.

  • Provide technical support for all CRM users, managing support calls in order of urgency and escalating calls where necessary

  • Coordinate & deploy emails for the communications plan with other teams in the Communications & Recruitment Directorate, other Directorates and the Faculties.

  • Contribute to the synthesis of all the brand elements (messaging, insights from marketing team and audiences) to ensure brand compliance

  • Provide advocacy and training to new CRM users

  • Ensure brand compliance while giving the University a visual brand personality.


The successful CRM officer will have the following exposure:

  • Experience of using data segmentation and testing strategies to optimise communications

  • Demonstrates understanding of key data principles including database structure, automation, data structures & logic

  • Experience of managing and manipulating large data sets using excel

  • Experience of delivering high volume multi-channel CRM campaigns

  • Experience of creating tailored marketing messages to different audiences

  • Experience producing reporting and analysis of CRM activity

  • Understanding of relevant standards and compliance requirements e.g. accessibility, usability, CMA compliance

Job Offer

This is 4 month contract with scope to go permanent, the day rate on offer here £125 - £145 a day depending on experience. Education and Training experience is not essential. This role is based in South East London.

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