Need Marketing Manager

Comic Relief
London (Central), London (Greater)
Closing date
31 Oct 2019
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Need Marketing Manager

9 month Fixed Term Contract


To lead the Communications and Marketing strategy around Need Messaging, developing the over-arching marketing and communications approach around money buys (fundraising shopping lists), need messaging and to shape the ongoing approach to communicating money buys and maximising fundraising potential.

Key responsibilities:

Servicing requirements for money buys for Comic Relief and its associated Campaigns (Red Nose Day, Sport Relief). Working across the organisation to give guidance and produce money buys to al all departments (community, schools, and workplace fundraising, individual giving, partnerships, challenges, broadcast – radio and driver shows). This will include:

  • Managing copy writing existing list and gaining approval from I&I
  • Responding to briefs – logging use/ working with photography on imagery and content producers on film
  • Sourcing and compiling, in conjunction with Storytelling and I&I



Need messaging: supporting the marketing team to implement the results of our need testing underway and work on copywriting/ updates/ imagery and content commissioning. Working with the Digital Marketing Manger to ensure need is creatively and adequately represented.

Money buy films: working with production team to project manage the delivery of these assets

Long term strategy for money buys: project manage a cross organisational piece of work to analyse and evaluate the need for and approach to money buys, including market research and testing, in order to understand their value and how they can be used forward to ensure we have a solid plan in place and can resource appropriately and build in process accordingly

Deliver money buy solution: working with the relevant teams on delivering the new approach and formalising cross org processes on how money buys are collected, developed and signed off for the future.

Need comms strategy and developing a plan: looking at the year-round comms calendar and developing a need comms strategy in collaboration with the Head of Marketing and Comms and Marketing Lead to ensure we have a clear plan on how we focus our channels

Essential Education and Competencies:

  • Extensive experience of working in a fundraising environment
  • Marketing and Campaign Experience
  • Analytical and strategic thinker

To apply please visit our website via the link and apply online.

Role closes - 12:00pm, 31st Oct 2019 GMT (Europe/London)

Our mission, thanks to our comedy heritage and the fantastic relationship we enjoy with the BBC, is 'positive change through the power of entertainment'.

And our biggest tool, in trying to achieve these two goals, is the ability to inspire people across the whole country especially those who don’t normally do charity - to do charity.

As the world has changed and become more complex over the last two decades, so Comic Relief has had to adapt and change too but the fundamentals remain the same - a just world free from poverty. In trying to achieve that vision we make this promise to the people who make those efforts possible - our supporters:

"In order to run itself in a professional and effective way Comic Relief incurs necessary costs. Raising funds, making grants and organisational overheads cost real money.

Despite these costs, Comic Relief is still able to promise that for every pound the charity gets directly from the public, a pound goes to help transform the lives of people living with poverty and social injustice. If Sport Relief raises £20 million, Comic Relief will spend at least £20 million doing just that.

It can make this promise because its operating budget is covered in cash or in kind from all types of supporters like corporate sponsors and donors, suppliers, generous individuals and government (including Gift Aid) as well as from investment income and interest"


Comic Relief is obviously a charity - but it's also a business too.

The money we raise is allocated to a wide range of grants and social investments aimed at delivering real and long-lasting change to the poorest, most vulnerable people at home and across the world; as well as informing the public and young people in particular about global citizenship and the underlying causes of extreme poverty.

That money comes in from a number of different sources. Traditional charitable fundraising obviously plays a vital role. The public contribute to Comic Relief's annual campaigns by raising money through sponsorship and by making donations online, by post, by telephone and through major banks and building societies. This support, from almost the very day Comic Relief was formed, has been both humbling and inspirational.

On the business side of things, Comic Relief works with key corporate partners to produce products and promotions that are profitable. The clearest example of this is the Red Nose that is the emblem of Red Nose Day.

Where possible these products tie-in with the charity's commitment to delivering benefits to poor farmers and producers. The Red Nose Day 2007 T-shirt for instance was made with fair trade cotton from Mali, Cameroon and Senegal and there will be a fair trade Maraba Bourbon coffee grown in Rwanda, a country to which Comic Relief has had a clear commitment since the appalling genocide of 1994.

Another way Comic Relief raises funds is via the creativity made available to the charity. Comedians from time to time offer access to key brands like Little Britain for commercial exploitation. The charity also develops and owns key sub-brands like Robbie the Reindeer and Monkey, both of which deliver a revenue too.

Contact Us
  • United Kingdom
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