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Head of Media

Employer
Comic Relief
Location
London (Central), London (Greater)
Salary
£56,000-£61,000pa
Closing date
31 Oct 2019

Job Details

Head of Media

£56,000-£61,000pa

London

The Head of Media will be responsible for developing and executing a year-round PR strategy for fundraising campaigns and projects, events, partnerships. You will lead the Media team to deliver impactful consumer campaigns, playing an essential role in communicating the positive work that Comic Relief does with its many partners. You will help to prepare for any reputational risk and crisis management arising from consumer facing campaigns, working closely with the Head of Corporate Communications to develop and implement Comic Relief’s communication strategy

Key responsibilities:

  • Lead on the development, implementation and evaluation of Comic Relief’s consumer PR strategy that will support the brand, drive awareness, strengthen the organisation’s reputation and contribute to fundraising.
  • Oversee the development of PR strategies to support Red Nose Day, Sport Relief and other fundraising campaigns and events, funding and corporate partnerships (eg. BA, Sainsbury’s, GSK, Gates Foundation, DfID) to deliver strategic media coverage which also supports organisation objectives.
  • Act as a trusted advisor to key stakeholders within the organisation, identifying strategic media opportunities to promote their work as part of the wider Comic Relief strategic objectives and priorities.
  • Work closely with the Head of Corporate Communications to anticipate, prepare for and implement responses to crisis situations where there is a risk of damage to Comic Relief’s reputation. Ensure training across the team to build capacity for this work.
  • Work closely with the Head of Marketing and Brand to help develop the Comic Relief narrative and messaging.
  • Work closely with the social and online teams to manage and run integrated creative campaigns.
  • Give leadership and direction to the Media team, providing line management to two direct reports and have overall responsibility for five staff within the Media team. Manage appraisals, team meetings and support staff to maximise their potential.
  • Have overall responsibility for recruiting and managing additional staff and agencies where necessary for busy campaign periods.
  • Work closely with the relevant BBC Publicity teams for Red Nose Day and Sport Relief to ensure cohesive work practices.
  • Oversee the budget for the Media team.
  • Serve as one of the key media contacts for Comic Relief and hold strong key editorial relationships with print, broadcast and digital media.

Essential Skills and Competencies:

  • Strong relevant journalist relationships across National print and online media, and proven experience in handling high profile issues.
  • Managing a large team across different disciplines
  • Strong collaborative skills
  • Experience and knowledge of the Broadcast industry
  • Experience and knowledge of the charity and fundraising sector.
  • Significant experience of consumer facing PR campaign

To apply please visit our website via the link and apply online.

Role closes - 12:00pm, 30th Oct 2019 GMT (Europe/London)

Company

Our mission, thanks to our comedy heritage and the fantastic relationship we enjoy with the BBC, is 'positive change through the power of entertainment'.

And our biggest tool, in trying to achieve these two goals, is the ability to inspire people across the whole country especially those who don’t normally do charity - to do charity.

As the world has changed and become more complex over the last two decades, so Comic Relief has had to adapt and change too but the fundamentals remain the same - a just world free from poverty. In trying to achieve that vision we make this promise to the people who make those efforts possible - our supporters:

"In order to run itself in a professional and effective way Comic Relief incurs necessary costs. Raising funds, making grants and organisational overheads cost real money.

Despite these costs, Comic Relief is still able to promise that for every pound the charity gets directly from the public, a pound goes to help transform the lives of people living with poverty and social injustice. If Sport Relief raises £20 million, Comic Relief will spend at least £20 million doing just that.

It can make this promise because its operating budget is covered in cash or in kind from all types of supporters like corporate sponsors and donors, suppliers, generous individuals and government (including Gift Aid) as well as from investment income and interest"

AND IF YOU'VE GOT A FEW MINUTES TO SPARE HERE'S THE MORE DETAILED ANSWER:

Comic Relief is obviously a charity - but it's also a business too.

The money we raise is allocated to a wide range of grants and social investments aimed at delivering real and long-lasting change to the poorest, most vulnerable people at home and across the world; as well as informing the public and young people in particular about global citizenship and the underlying causes of extreme poverty.

That money comes in from a number of different sources. Traditional charitable fundraising obviously plays a vital role. The public contribute to Comic Relief's annual campaigns by raising money through sponsorship and by making donations online, by post, by telephone and through major banks and building societies. This support, from almost the very day Comic Relief was formed, has been both humbling and inspirational.

On the business side of things, Comic Relief works with key corporate partners to produce products and promotions that are profitable. The clearest example of this is the Red Nose that is the emblem of Red Nose Day.

Where possible these products tie-in with the charity's commitment to delivering benefits to poor farmers and producers. The Red Nose Day 2007 T-shirt for instance was made with fair trade cotton from Mali, Cameroon and Senegal and there will be a fair trade Maraba Bourbon coffee grown in Rwanda, a country to which Comic Relief has had a clear commitment since the appalling genocide of 1994.

Another way Comic Relief raises funds is via the creativity made available to the charity. Comedians from time to time offer access to key brands like Little Britain for commercial exploitation. The charity also develops and owns key sub-brands like Robbie the Reindeer and Monkey, both of which deliver a revenue too.

Company info
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