Media Officer

Employer
Comic Relief
Location
London (Central), London (Greater)
Salary
£26,000-£28,000 pa
Closing date
23 Oct 2019
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Media Officer
£26,000-£28,000 pa

London

To support planning and delivery of creative, national and regional media strategies for Comic Relief’s partnerships and fundraising campaigns, including Sport Relief and Red Nose Day. This role will lead the efficient running of the Comic Relief press office function and take a proactive role in the team’s day-to-day management, which can include press cuttings, renewing subscriptions and internal comms updates. They will be enthusiastic, brimming with ideas and initiative, and used to working as part of a small but busy team.

Key Accountabilities / Objectives

  • Work alongside Senior Media Officer and Media Leads, to assist planning and delivery of creative national and regional media strategies that feed into and support wider organisational objectives, taking a leading role in media relations and securing national and regional online, print, social and broadcast coverage
  • Set up media interviews, write briefing materials and attend interviews when required (this might be out of London on occasion)
  • Own small projects with support of line manager
  • Take a leading role in the day-to-day running of an efficient press office, managing inbound media interest and ensure a smooth process from start to finish – answer media enquiries and work with internal teams to draft responses as required
  • Implement and lead Media team management systems and processes – this includes the daily press update for internal stakeholders, monitoring coverage, saving coverage, creating coverage reports, budget management (with Head of Media) and team rotas
  • Work closely with external partners and organisations where appropriate to help maximise their involvement with Comic Relief – this might be PR agencies or partners
  • Draft and edit high quality, compelling written materials and ensure sign off-of all materials. This includes feeding in to strategy documents, pulling together targeted media lists, writing press releases, briefing documents, website news articles and quotes from Comic Relief spokespeople
  • Work directly with Comic Relief funded projects, and the people they support, to show the positive impact donations make. This may involve setting up and managing visits with journalists, influencers, and high-profile supporters
  • Be flexible and support the wider Media team with ad hoc tasks as directed, such as delivering PR events, launches, attending shoots to gather media assets and pitching stories to media

Essential Experience:

  • Experience of working in PR / media roles
  • You are likely to be an Account Executive or similar in a PR agency or a Media Executive or similar in house

Key Competencies:

  • Proven experience of working on national and regional media campaigns
  • An ability to develop and deliver fresh creative ideas that generate media coverage
  • Strong organisational skills
  • Excellent writer
  • Good media relations and confidence to approach journalists with story ideas
  • Good experience managing and prioritising multiple projects to strict deadlines even when faced with challenges
  • Passionate and strong understanding of our business mission

To apply please visit our website and apply online.

Role closes - 12:00pm, 23rd Oct 2019 BST (Europe/London)

Our mission, thanks to our comedy heritage and the fantastic relationship we enjoy with the BBC, is 'positive change through the power of entertainment'.

And our biggest tool, in trying to achieve these two goals, is the ability to inspire people across the whole country especially those who don’t normally do charity - to do charity.

As the world has changed and become more complex over the last two decades, so Comic Relief has had to adapt and change too but the fundamentals remain the same - a just world free from poverty. In trying to achieve that vision we make this promise to the people who make those efforts possible - our supporters:

"In order to run itself in a professional and effective way Comic Relief incurs necessary costs. Raising funds, making grants and organisational overheads cost real money.

Despite these costs, Comic Relief is still able to promise that for every pound the charity gets directly from the public, a pound goes to help transform the lives of people living with poverty and social injustice. If Sport Relief raises £20 million, Comic Relief will spend at least £20 million doing just that.

It can make this promise because its operating budget is covered in cash or in kind from all types of supporters like corporate sponsors and donors, suppliers, generous individuals and government (including Gift Aid) as well as from investment income and interest"

AND IF YOU'VE GOT A FEW MINUTES TO SPARE HERE'S THE MORE DETAILED ANSWER:

Comic Relief is obviously a charity - but it's also a business too.

The money we raise is allocated to a wide range of grants and social investments aimed at delivering real and long-lasting change to the poorest, most vulnerable people at home and across the world; as well as informing the public and young people in particular about global citizenship and the underlying causes of extreme poverty.

That money comes in from a number of different sources. Traditional charitable fundraising obviously plays a vital role. The public contribute to Comic Relief's annual campaigns by raising money through sponsorship and by making donations online, by post, by telephone and through major banks and building societies. This support, from almost the very day Comic Relief was formed, has been both humbling and inspirational.

On the business side of things, Comic Relief works with key corporate partners to produce products and promotions that are profitable. The clearest example of this is the Red Nose that is the emblem of Red Nose Day.

Where possible these products tie-in with the charity's commitment to delivering benefits to poor farmers and producers. The Red Nose Day 2007 T-shirt for instance was made with fair trade cotton from Mali, Cameroon and Senegal and there will be a fair trade Maraba Bourbon coffee grown in Rwanda, a country to which Comic Relief has had a clear commitment since the appalling genocide of 1994.

Another way Comic Relief raises funds is via the creativity made available to the charity. Comedians from time to time offer access to key brands like Little Britain for commercial exploitation. The charity also develops and owns key sub-brands like Robbie the Reindeer and Monkey, both of which deliver a revenue too.

Contact Us
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