Marketing Manager

Location
Cardiff
Salary
£40000 - £45000 per annum
Posted
01 Oct 2019
Closes
28 Oct 2019
Ref
14051135/001
Hours
Full Time
Contract Type
Permanent

Marketing Manager - Financial Services organisation - Undergoing a large digital transformation

Description

The key responsibilities for the Marketing Manager based in Cardiff:

You will be accountable for the development and production of the strategy and performance of all marketing communications related to your specific area

Delivery of the campaign / CommsComms / events and reporting on performance.

What you'll bring to the role

  • Strategic ownership of business critical projects with a focus on improving conversion rates and the member journey, in line with our member engagement strategies.
  • Development and delivery of content strategy in line with Product, Brand and Business strategies and driven by key Insights into the audience.
  • Development of your team to ensure production of campaign marketing communications /activationsactivations & related regulatory communications is first-class.
  • Profile

    The successful Marketing Manager based in Cardiff will have:

  • Proficient in Microsoft Office Suite
  • Able to identify, create and manage compelling content and liaise with Marketing colleagues to amplify it through our channels
  • Able to forecast Digital Activity and report on outcomes
  • Solid understanding of PPCPPC/SEOSEO principles, exposure to AggregatorsAggregators/Marketplaces beneficial
  • Understanding of Content Management Systems, SiteCoreSiteCore preferred but not essential
  • Some exposure to App marketing would be beneficial
  • Solid understanding of UXUX/UIUI principles and digital brand execution
  • A relevant professional Marketing qualification is highly desirable but not essential

    Previous Experience

  • Commercially astute business manager with strong Marketing experience, preferably within financial services
  • Experience of working within a regulated industry
  • Strong experience of delivering campaigns / comms
  • commsLed or been part of a Content Marketing focused team
  • Job Offer

    The successful Marketing Manager will receive:

    £40,000 - £45,000

    + Benefits

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