Lead Marketing specialist
1 day left
- Contract Type
International membership body
This position is responsible for independently managing marketing campaigns for small conferences and workshops, this includes marketing strategy and planning, end-to-end campaign execution, results evaluation and reporting.
This role also provides marketing support for large conferences.
Own, lead, and deliver comprehensive marketing strategies for small, this encompasses planning, establishing KPIs, managing timelines, budget, and reporting.
Campaign tactics to include email, website merchandising and optimization, SEO, pay-per-click, direct mail, word-of-mouth and social media.
Support manager in performing execution of large conference campaigns.
Work with Creative team to create compelling marketing materials.
Identify, manage and evaluate affiliate/partner relationships to expand marketing reach and ensure successful results.
Maintain positive and collaborative relationships with key business partners to achieve common goals.
Track, monitor and analyze marketing campaign effectiveness and channel ROI.
Work with data analytics team when more advanced data analysis is required.
Manage and monitor campaign budgets and marketing expense allocations for assigned conferences.
Seek out new opportunities to promote the AICPA conferences.
Develop and maintain process documentation for internal marketing functions.
Understanding of marketing concepts & social media
Self-motivated and detail oriented
Strong project management skills
Ability to manage numerous projects and responsibilities
Excellent analytical and reporting skills
Problem Solving skills
Solid written and verbal communication skills
Proficient in Microsoft Suite products (Word, Excel, PowerPoint)
Superior copywriting skills
Time management skills
Strong math skills
Flexible working policy
Central London offices