Lead Marketing specialist

1 day left

Location
London
Salary
£45000 - £60000 per annum
Posted
20 Sep 2019
Closes
18 Oct 2019
Ref
14048358/001
Function
Marketing
Hours
Full Time
Contract Type
Temporary

International membership body

Description

This position is responsible for independently managing marketing campaigns for small conferences and workshops, this includes marketing strategy and planning, end-to-end campaign execution, results evaluation and reporting.

This role also provides marketing support for large conferences.

Own, lead, and deliver comprehensive marketing strategies for small, this encompasses planning, establishing KPIs, managing timelines, budget, and reporting.

Campaign tactics to include email, website merchandising and optimization, SEO, pay-per-click, direct mail, word-of-mouth and social media.


Support manager in performing execution of large conference campaigns.


Work with Creative team to create compelling marketing materials.


Identify, manage and evaluate affiliate/partner relationships to expand marketing reach and ensure successful results.


Maintain positive and collaborative relationships with key business partners to achieve common goals.


Track, monitor and analyze marketing campaign effectiveness and channel ROI.

Work with data analytics team when more advanced data analysis is required.


Manage and monitor campaign budgets and marketing expense allocations for assigned conferences.


Seek out new opportunities to promote the AICPA conferences.


Develop and maintain process documentation for internal marketing functions.

Profile

Understanding of marketing concepts & social media


Self-motivated and detail oriented


Strong project management skills


Ability to manage numerous projects and responsibilities


Excellent analytical and reporting skills


Problem Solving skills


Team management


Solid written and verbal communication skills


Proficient in Microsoft Suite products (Word, Excel, PowerPoint)


Superior copywriting skills


Time management skills


Strong math skills


Collaboration skills


Interpersonal skills


Creative


High energy


Positive attitude

Job Offer

£250- £300

Interim contract

Flexible working policy

Central London offices

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