Campaign Manager

Location
London
Salary
£34000 - £36000 per annum
Posted
06 Sep 2019
Closes
04 Oct 2019
Ref
13954071/001
Sector
Education
Hours
Full Time
Contract Type
Permanent

The role is part of our marketing and communications team and will also work closely with their Hubs team, including those based at the Charity's locations around the country. The Hubs are a 10-year, place-based response to the challenges of intergenerational low ability.

Description

Oversee planning and delivery of behaviour change campaigns in the Charity's Hubs and target areas

Oversee the rollout of core campaigns in communities and any additional regional campaigns as agreed

Identify behaviours to affect and barriers preventing target audiences from adopting these behaviours

Develop key messaging using behavioural science frameworks and present this messaging to stakeholders along with evidence-based rationale

Test messaging with target audiences e.g. through conducting focus groups

Draft impactful copy for and advise on campaigning materials e.g. flyers and posters to share key messaging as effectively as possible

Plan and research innovative local channels relevant to target audiences to disseminate campaign messaging, both on the ground and online

Devise creative ways to work with local media partners in Hubs areas to deliver coverage including key messages

Develop a digital plan to reach target audiences through social media, campaign websites and other online channels

Run community consultation sessions to identify and engage new partners relevant to target audience

Devise engaging community events and initiatives with partners, involving local children and families

Develop and implement an evaluation framework for local and regional campaigns

Line manage three Campaigns and Communications Officers, and oversee tasks and workload

Profile

Significant experience of planning and delivering behaviour change campaigns

Developing engaging campaign messaging and using a range of channels to reach target audiences

Evaluating behaviour change campaigns

Building partnerships with a range of different organisations

Writing for different audiences/contexts

Line management

Behaviour change frameworks and principles

Local or regional campaigning

Excellent working knowledge of digital platforms

Excellent verbal communication skills

Excellent writer and proofreader

Strong administration skills

Able to use initiative and solve problems independently

Able to work under pressure and manage multiple deadlines

Job Offer

Permanent contract

36,000

Central London offices

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