Media and Communications Officer
The Marketing & Communications team is looking for a highly motivated, proactive PR pro to join a busy department. As the charity strives to make an impact and grow its services to support blind children, young people and their families, they need your help to raise their profile nationally and to ensure that they’re using the best tactics to convey their message to their key audiences.
You will work closely with the Press & PR Manager to deliver a strategy that reflects the overarching goals of the charity, often working on projects independently as well as in collaboration with colleagues across the organisation.
• Be first point of contact for media enquiries to the organisation.
• Produce high quality press releases and media statements that proactively promote the work and aim to gain maximum print, online and broadcast coverage for the organisation.
• Write and edit copy for the website, newsletters and case study stories to publicise the work to both external and internal stakeholders.
• Help to develop and implement a pipeline of stories that best reflect their position as a key player in their sector, ensuring that they continue to speak to their audiences in an engaging and impactful way.
Planning and evaluation:
• Develop a media relations campaign with the PR Manager, in support of organisational objectives as required.
• Work with the PR Manager to produce a communications calendar, bringing together upcoming media and publicity opportunities over a 6-month period.
• Work with the PR Manager to track, record and analyse all media coverage and use this information to build a monthly report of communications metrics.
• Work with the Press & PR Manager to build new relationships with stakeholders (e.g. journalists, influencers and celebrities) to find new audiences for our output.
• Work with other departments to support and deliver on their PR needs and represent the department on internal working groups.
• Work closely with the Services Marketing Executive to create a bank of emotive case studies, featuring stories of beneficiaries and other key stakeholders, that can be used by a variety of teams to showcase their expertise in the sector.
• Be a creative voice within the Communications team, bringing fresh ideas that benefit the overall team and uphold its reputation as a forward thinking, energetic part of the organisation.
• Ensure equality and diversity principles are embedded in all aspects of the service.
• Promote and safeguard the welfare of the Society’s students/beneficiaries and all other children and young people/vulnerable adults that have contact with the organisation.
Social media and digital content:
• Take responsibility for the day to day management of our social media output, contributing to the overarching plan and reacting to new opportunities as they come up.
• Create high quality, effective and engaging content that reflects RSBC’s mission and narrative and distribute it across a range of the organisation’s social and digital channels.
• Explore new tactics and strategies for building an engaged digital presence across owned channels, focusing on driving engagement and action from audiences.
• Map and track audiences to digital and social channels, iterating approaches to ensure maximum engagement.
Skills and experience
• Excellent written and verbal communications skills and the skills to promote and influence a variety of stakeholders.
• Excellent news sense and the skills to identify proactive opportunities for external communications that support the organisation’s objectives.
• Strong interpersonal skills, and the ability to work confidently and collaboratively with internal and external stakeholders.
• Good organisational skills, including the ability to use initiative, prioritise workload and work under pressure to meet tight deadlines.
• Enjoy working as part of a friendly and hardworking small team.
• Good working knowledge of Microsoft Office (Word, Excel and PowerPoint). Experience of working with content management systems and design programmes is desirable (although not essential).
• Substantial experience of working in a press office or communications team, with good working knowledge of national broadcast, print and online media.
• A record of writing compelling material for a wide range of stakeholders – websites, press releases, articles, newsletters and case study stories.
• Proven experience of building and maintaining lasting relationships with national media contacts, ideally with a focus on disability and health journalists.
• Experience of working with the media, running proactive PR campaigns, proactively identifying opportunities and handling sensitive media issues.
• Experience of using digital and social media channels to engage a variety of audiences and ideally of leading on social media strategy.
They offer an attractive benefits package for employees including: 27 days annual leave + bank holidays, pension scheme with Scottish Widows, access to various discounts via PerkBox, employee assistance scheme, free eye tests, interest free season ticket loan after completing probationary period, flexible working options
The Society is committed to safeguarding and promoting the welfare of children, young people and adults and expects all staff and volunteers to share this commitment. Therefore, all posts are subject to an Enhanced Disclosure check from the Disclosure and Barring Service and 2 satisfactory professional references.
Salary: £25,000 pa
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